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Consumer Demand For Traceability

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  • Hobbs, Jill E.

Abstract

Consumers have become more discerning in their food consumption choices. Food safety and food quality issues have moved to the forefront of consumer concerns, industry strategies, and in some cases, government policy. A variety of private sector and public policy traceability initiatives have emerged, partly with the objective of reducing consumer information asymmetry with respect to food safety and food quality attributes. This paper examines the role of traceability systems in the food industry and distinguishes between ex-post traceback systems and ex-ante quality verification systems. Examples of voluntary private sector livestock traceability systems and public sector traceability programs are discussed, including the trade implications of mandatory traceability and labeling. The paper presents preliminary results from experimental auctions measuring consumer willingness-to-pay for traceability, food safety and on-farm production assurances.

Suggested Citation

  • Hobbs, Jill E., 2003. "Consumer Demand For Traceability," Working Papers 14614, International Agricultural Trade Research Consortium.
    • Handle: RePEc:ags:iatrwp:14614
    DOI: 10.22004/ag.econ.14614
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    References listed on IDEAS

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    1. Dickinson, David L. & Bailey, DeeVon, 2002. "Meat Traceability: Are U.S. Consumers Willing To Pay For It?," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 27(2), pages 1-17, December.
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    5. McCluskey, Jill J., 2000. "A Game Theoretic Approach to Organic Foods: An Analysis of Asymmetric Information and Policy," Agricultural and Resource Economics Review, Cambridge University Press, vol. 29(1), pages 1-9, April.
    6. John D. Lawrence, 2002. "Quality Assurance "Down Under": Market Access and Product Differentiation," Midwest Agribusiness Trade Research and Information Center (MATRIC) Publications (archive only) 02-mbp1, Center for Agricultural and Rural Development (CARD) at Iowa State University.
    7. Hayes, Dermot J. & Kliebenstein, James & Shogren, Jason F. & Fox, John A., 1995. "Economics of Food Safety," Staff General Research Papers Archive 10453, Iowa State University, Department of Economics.
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    Cited by:

    1. Dessureault, Simon & Henson, Spencer J. & Herath, Deepananda P.B. & Sparling, David, 2006. "Costs and Benefits of Traceability in the Canadian Dairy-Processing Industry," Journal of Food Distribution Research, Food Distribution Research Society, vol. 37(1), pages 1-7, March.
    2. Henson, Spencer J. & Sparling, David & Herath, Deepananda P.B. & Dessureault, Simon, 2005. "Traceability in the Canadian Dairy Processing Sector," Economic and Market Information 55303, Agriculture and Agri-Food Canada.
    3. Loureiro, Maria L. & Umberger, Wendy J., 2007. "A choice experiment model for beef: What US consumer responses tell us about relative preferences for food safety, country-of-origin labeling and traceability," Food Policy, Elsevier, vol. 32(4), pages 496-514, August.
    4. Linhai Wu & Xiaolin Liu & Dian Zhu & Hongsha Wang & Shuxian Wang & Lingling Xu, 2015. "Simulation of Market Demand for Traceable Pork with Different Levels of Safety Information: A Case Study in Chinese Consumers," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 63(4), pages 513-537, December.
    5. Loureiro, Maria L. & Umberger, Wendy J., 2004. "A Choice Experiment Model For Beef Attributes: What Consumer Preferences Tell Us," 2004 Annual meeting, August 1-4, Denver, CO 19931, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    6. Zafiriou, Margaret & Robbins, Linda & Karamchandani, D. & Ominsiki, P., 2003. "Changing Consumer Demand And Its Impact On Canadian Agricultural Policy And Trade," Working Papers 14582, International Agricultural Trade Research Consortium.
    7. Resende Filho, Moises de Andrade & Buhr, Brian L., 2006. "Economic Evidence of Willingness to Pay for the National Animal Identification System in the US," 2006 Annual Meeting, August 12-18, 2006, Queensland, Australia 25342, International Association of Agricultural Economists.
    8. Souza Monteiro, Diogo M. & Caswell, Julie A., 2005. "The Economics of Traceability for Multi-Ingredient Products: A Network Approach," 2005 Annual meeting, July 24-27, Providence, RI 19143, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    9. Gracia, Azucena & Zeballos, Gabriela, 2005. "Attitudes of Retailers and Consumers toward the EU Traceability and Labeling System for Beef," Journal of Food Distribution Research, Food Distribution Research Society, vol. 36(3), pages 1-12, November.
    10. Dianhui Mao & Zhihao Hao & Fan Wang & Haisheng Li, 2018. "Innovative Blockchain-Based Approach for Sustainable and Credible Environment in Food Trade: A Case Study in Shandong Province, China," Sustainability, MDPI, vol. 10(9), pages 1-17, September.
    11. Christensen, Bryan J. & Bailey, DeeVon & Hunnicutt, Lynn & Ward, Ruby A., 2003. "Consumer Preferences for Public and Private Sector Certifications for Beef Products in the United States and the United Kingdom," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 6(3), pages 1-21.
    12. Resende Filho, Moises de Andrade & Buhr, Brian L., 2008. "Sobre O Valor Econômico Do Sistema De Identificação Animal Dos Eua (Nais): Notícias A Respeito Do Mau Da Vaca Louca Afetam O Consumo De Carnes?," 46th Congress, July 20-23, 2008, Rio Branco, Acre, Brazil 112719, Sociedade Brasileira de Economia, Administracao e Sociologia Rural (SOBER).

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