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Traceability in Meat Supply Chains

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  • Hobbs, Jill E.

Abstract

Traceability through the agri-food supply chain has become the focus of recent industry initiatives and policy discussions in Canada. Traceability can be part of a strategy to reduce the risk or minimize the impact of a foodborne disease problem. It can also be part of a larger quality assurance strategy, facilitating the verification of specific quality attributes. This paper examines the economic incentives for implementing traceability systems in the meat and livestock sector, including ex post cost reduction, enhanced effectiveness of liability law, and reduced information costs for consumers. Preliminary evidence is presented from experimental auctions in Ontario and Saskatchewan that measured consumer willingness to pay for traceability information, food safety assurances and animal welfare assurances for beef and pork.

Suggested Citation

  • Hobbs, Jill E., 2003. "Traceability in Meat Supply Chains," CAFRI: Current Agriculture, Food and Resource Issues, Canadian Agricultural Economics Society, issue 4, pages 1-14, September.
  • Handle: RePEc:ags:cafric:45725
    DOI: 10.22004/ag.econ.45725
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    References listed on IDEAS

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    1. Shogren, Jason F. & Seung Y. Shin & Dermot J. Hayes & James B. Kliebenstein, 1994. "Resolving Differences in Willingness to Pay and Willingness to Accept," American Economic Review, American Economic Association, vol. 84(1), pages 255-270, March.
    2. Dickinson, David L. & Bailey, DeeVon, 2002. "Meat Traceability: Are U.S. Consumers Willing To Pay For It?," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 27(2), pages 1-17, December.
    3. Dermot J. Hayes & Jason F. Shogren & Seung Youll Shin & James B. Kliebenstein, 1995. "Valuing Food Safety in Experimental Auction Markets," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 77(1), pages 40-53.
    4. John D. Lawrence, 2002. "Quality Assurance "Down Under": Market Access and Product Differentiation," Center for Agricultural and Rural Development (CARD) Publications 02-mbp1, Center for Agricultural and Rural Development (CARD) at Iowa State University.
    5. John D. Lawrence, 2002. "Quality Assurance "Down Under": Market Access and Product Differentiation," Midwest Agribusiness Trade Research and Information Center (MATRIC) Publications (archive only) 02-mbp1, Center for Agricultural and Rural Development (CARD) at Iowa State University.
    6. Hayes, Dermot J. & Kliebenstein, James & Shogren, Jason F. & Fox, John A., 1995. "Economics of Food Safety," Staff General Research Papers Archive 10453, Iowa State University, Department of Economics.
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    Cited by:

    1. Jill E. Hobbs, 2004. "Information asymmetry and the role of traceability systems," Agribusiness, John Wiley & Sons, Ltd., vol. 20(4), pages 397-415.
    2. Dessureault, Simon & Henson, Spencer J. & Herath, Deepananda P.B. & Sparling, David, 2006. "Costs and Benefits of Traceability in the Canadian Dairy-Processing Industry," Journal of Food Distribution Research, Food Distribution Research Society, vol. 37(1), pages 1-7, March.
    3. Henson, Spencer J. & Sparling, David & Herath, Deepananda P.B. & Dessureault, Simon, 2005. "Traceability in the Canadian Dairy Processing Sector," Economic and Market Information 55303, Agriculture and Agri-Food Canada.
    4. Jill E. Hobbs & DeeVon Bailey & David L. Dickinson & Morteza Haghiri, 2005. "Traceability in the Canadian Red Meat Sector: Do Consumers Care?," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 53(1), pages 47-65, March.
    5. Fitzsimmons, Jill & Cicia, Gianni, 2018. "Different Tubers for Different Consumers: Heterogeneity in Human Values and Willingness to Pay for Social Outcomes of Potato Credence Attributes," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 9(4), August.
    6. Jill E. Hobbs, 2003. "Information, Incentives and Institutions in the Agri-food Sector," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 51(3), pages 413-429, November.
    7. Hobbs, Jill E., 2003. "Traceability And Country Of Origin Labelling," Proceedings of the 9th Agricultural and Food Policy Systems Information Workshop, 2003: Farm Policy Development and Policy Tensions under NAFTA 16813, Farm Foundation, Agricultural and Food Policy Systems Information Workshops.

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