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"Go-Slow-Whoa!": Will Nutritional Information Influence Adolescent Food Choices and Lead to a Healthier Generation?

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  • Graham, Hope E.
  • Vestal, Mallory K.
  • Guerrero, Bridget L.

Abstract

The prevalence of obesity in adolescents and children, in the United States, was 16.9% from 2009 to 2010 (Ogden, et al. 2012), and nearly a third of children between the ages of 6 and 19 are considered obese. It is due to these alarming figures, children are a major focus of public health efforts. Providing nutritional information on the healthfulness of entrées served in the school lunchroom could positively impact a student’s daily dietary choices. Pre-ordering entrée systems have previously shown to have a positive (more healthful) impact on entrée selection (Hanks, Just, and Wansink 2013). The current study builds on the previous literature by including Go-Slow-Whoa nutritional information along with the entrée choice set to determine if the inclusion of nutritional labels can lead to more healthful pre-ordered entrée choices. Results find that older students are more likely to alter their choice to a healthier entrée when nutritional labels are present versus their younger cohort.

Suggested Citation

  • Graham, Hope E. & Vestal, Mallory K. & Guerrero, Bridget L., 2015. ""Go-Slow-Whoa!": Will Nutritional Information Influence Adolescent Food Choices and Lead to a Healthier Generation?," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 206007, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea15:206007
    DOI: 10.22004/ag.econ.206007
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    References listed on IDEAS

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    2. Hanks, Andrew S. & Just, David R. & Wansink, Brian, 2012. "Trigger Foods: The Influence of “Irrelevant” Alternatives in School Lunchrooms," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 41(1), pages 1-10, April.
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    Cited by:

    1. Chien‐Yu Lai & John A List & Anya Samek, 2020. "Got Milk? Using Nudges to Reduce Consumption of Added Sugar," American Journal of Agricultural Economics, John Wiley & Sons, vol. 102(1), pages 154-168, January.

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