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Estimating the Value of Retail Beef Product Brands and Other Attributes

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  • Martinez, Stephen W.

Abstract

This paper finds wide variation in brand premiums and discounts across types of branded beef cuts, ranging from -98 cents for a brand of ground beef targeting cost-conscious consumers to $4.15 for a brand of steak produced by a family-operated beef alliance. Other factors affecting beef cut prices include package size, price promotions, store format, ground beef leanness, type of steak cut, and geographic region where the beef was purchased.

Suggested Citation

  • Martinez, Stephen W., 2008. "Estimating the Value of Retail Beef Product Brands and Other Attributes," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6455, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea08:6455
    DOI: 10.22004/ag.econ.6455
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    References listed on IDEAS

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    1. Brester, Gary W. & Lhermite, Pascale & Goodwin, Barry K. & Hunt, Melvin C., 1993. "Quantifying The Effects Of New Product Development: The Case Of Low-Fat Ground Beef," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 18(2), pages 1-12, December.
    2. Hayes, Dermot J. & Lence, Sergio H., 2002. "A New Brand of Agriculture: Farmer-Owned Brands Reward Innovation," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 17(3), pages 1-5.
    3. Wayne D. Purcell & William T. Hudson, 2003. "Risk Sharing and Compensation Guides for Managers and Members of Vertical Beef Alliances," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 25(1), pages 44-65.
    4. Unnevehr, Laurian J. & Bard, Sharon K., 1993. "Beef Quality: Will Consumers Pay For Less Fat?," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 18(2), pages 1-8, December.
    5. Parcell, Joseph L. & Schroeder, Ted C., 2007. "Hedonic Retail Beef and Pork Product Prices," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 39(1), pages 1-18, April.
    6. Dermot J. Hayes & Sergio H. Lence & Andrea Stoppa, 2004. "Farmer-owned brands?," Agribusiness, John Wiley & Sons, Ltd., vol. 20(3), pages 269-285.
    7. Wayne D. Purcell & William T. Hudson, 2003. "Risk Sharing and Compensation Guides for Managers and Members of Vertical Beef Alliances," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 25(1), pages 44-65.
    8. Mark, Darrell R., 2002. "Increasing Beef Demand and Marketing Margins," Cornhusker Economics 306247, University of Nebraska-Lincoln, Department of Agricultural Economics.
    9. Hayes, Dermot J. & Lence, Sergio H, 2002. "A New Brand of Agriculture: Farmer-Owned Brands Reward Innovation," ISU General Staff Papers 200201010800001074, Iowa State University, Department of Economics.
    10. Brester, Gary W. & Schroeder, Ted C. & Mintert, James R., 1997. "Challenges to the Beef Industry," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 12(4), pages 1-4.
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    Cited by:

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    2. White, Robin R. & Brady, Michael, 2014. "Can consumers’ willingness to pay incentivize adoption of environmental impact reducing technologies in meat animal production?," Food Policy, Elsevier, vol. 49(P1), pages 41-49.
    3. Schulz, Lee L. & Schroeder, Ted C. & White, Katharine L., 2012. "Value of Beef Steak Branding: Hedonic Analysis of Retail Scanner Data," Agricultural and Resource Economics Review, Cambridge University Press, vol. 41(2), pages 260-273, August.

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    Keywords

    Livestock Production/Industries; Marketing;

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