IDEAS home Printed from https://ideas.repec.org/a/ags/jlofdr/139418.html
   My bibliography  Save this article

Brand Premiums in the U.S. Beef Industry

Author

Listed:
  • Martinez, Stephen W.

Abstract

The U.S. beef industry has experienced considerable reductions in beef demand over the past 30 years. One possible factor in declining beef demand is lack of progress in the development of consistent, high-quality branded beef products. This article uses Nielsen Homescan data and hedonic models to estimate the value that U.S. consumers place on various beef attributes, including brand.

Suggested Citation

  • Martinez, Stephen W., 2011. "Brand Premiums in the U.S. Beef Industry," Journal of Food Distribution Research, Food Distribution Research Society, vol. 42(2), pages 1-15, July.
    • Handle: RePEc:ags:jlofdr:139418
    DOI: 10.22004/ag.econ.139418
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/139418/files/Martinez_42_2.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.139418?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Brester, Gary W. & Lhermite, Pascale & Goodwin, Barry K. & Hunt, Melvin C., 1993. "Quantifying The Effects Of New Product Development: The Case Of Low-Fat Ground Beef," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 18(2), pages 1-12, December.
    2. Wayne D. Purcell & William T. Hudson, 2003. "Risk Sharing and Compensation Guides for Managers and Members of Vertical Beef Alliances," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 25(1), pages 44-65.
    3. Unnevehr, Laurian J. & Bard, Sharon K., 1993. "Beef Quality: Will Consumers Pay For Less Fat?," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 18(2), pages 1-8, December.
    4. Ward, Clement E. & Lusk, Jayson L. & Dutton, Jennifer M., 2008. "Implicit Value of Retail Beef Product Attributes," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 33(3), pages 1-18.
    5. Yanhong H. Jin & David Zilberman & Amir Heiman, 2008. "Choosing Brands: Fresh Produce versus Other Products," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 90(2), pages 463-475.
    6. Bailey, DeeVon, 2007. "Political Economy of the U.S. Cattle and Beef Industry: Innovation Adoption and Implications for the Future," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 32(3), pages 1-14, December.
    7. Parcell, Joseph L. & Schroeder, Ted C., 2007. "Hedonic Retail Beef and Pork Product Prices," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 39(1), pages 1-18, April.
    8. Ward, Clement E., 1997. "Vertical Integration Comparison: Beef, Pork, and Poultry," 1997 Annual Meeting, July 13-16, 1997, Reno\ Sparks, Nevada 35759, Western Agricultural Economics Association.
    9. Schulz, Lee L. & Schroeder, Ted C. & White, Katharine L., 2012. "Value of Beef Steak Branding: Hedonic Analysis of Retail Scanner Data," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 41(2), pages 1-14, August.
    10. Pearson, David, 2003. "Australia Fresh fruits and vegetables: Why do so many of them remain unbranded?," Australasian Agribusiness Review, University of Melbourne, Department of Agriculture and Food Systems, vol. 11.
    11. Ferrier, Peyton & Lamb, Russell, 2007. "Government regulation and quality in the US beef market," Food Policy, Elsevier, vol. 32(1), pages 84-97, February.
    12. Anderson, John D. & Hudson, Darren, 2008. "Acquisitions and Integration in the Beef Industry," Policy Issues 93678, Agricultural and Applied Economics Association.
    13. Wayne D. Purcell & William T. Hudson, 2003. "Risk Sharing and Compensation Guides for Managers and Members of Vertical Beef Alliances," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 25(1), pages 44-65.
    14. Harris, James Michael, 2005. "Using Nielsen Homescan Data and Complex Design Techniques to Analyze Convenience Food Expenditures," 2005 Annual meeting, July 24-27, Providence, RI 19344, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    15. Ferrell, Shannon L. & Rumley, Elizabeth, 2011. "The Role of Economic and Legal Analysis in the GIPSA Rules Debate," Policy Issues 99801, Agricultural and Applied Economics Association.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. McLeod, Elizabeth & Jensen, Kimberly & Griffith, Andrew & Lewis, Karen, 2017. "Tennessee Beef Producers' Willingness to Participate in a Tennessee Branded Beef Program," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 252649, Southern Agricultural Economics Association.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Martinez, Stephen W., 2008. "Estimating the Value of Retail Beef Product Brands and Other Attributes," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6455, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    2. Schulz, Lee L. & Schroeder, Ted C. & White, Katharine L., 2012. "Value of Beef Steak Branding: Hedonic Analysis of Retail Scanner Data," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 41(2), pages 1-14, August.
    3. Smed, Sinne & Hansen, Lars Garn, 2018. "Consumer Valuation of Health Attributes in Food," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 43(2), May.
    4. Ward, Clement E. & Lusk, Jayson L. & Dutton, Jennifer M., 2008. "Implicit Value of Retail Beef Product Attributes," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 33(3), pages 1-18.
    5. Adalja, Aaron & Hanson, James & Towe, Charles & Tselepidakis, Elina, 2015. "An Examination of Consumer Willingness to Pay for Local Products," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 44(3), pages 1-22, December.
    6. N. Koffi Amegbeto & Victor M. Manyong & Ousmane Coulibaly & Robert Asiedu, 2008. "Estimating market demand for fresh yam characteristics using contingent valuation: implications for crop breeding and production choices," Agricultural Economics, International Association of Agricultural Economists, vol. 39(3), pages 349-363, November.
    7. Steven S. Vickner, 2015. "Estimating the Implicit Price of Convenience: A Hedonic Analysis of the US Breakfast Sausage Market," Agribusiness, John Wiley & Sons, Ltd., vol. 31(2), pages 281-292, April.
    8. Matthias Staudigel & Aleksej Trubnikov, 2022. "High price premiums as barriers to organic meat demand? A hedonic analysis considering species, cut and retail outlet," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 66(2), pages 309-334, April.
    9. McVey, Marty Jay, 1996. "Valuing quality differentiated grains from a total logistics perspective," ISU General Staff Papers 1996010108000012326, Iowa State University, Department of Economics.
    10. Maples, Joshua G. & Lusk, Jayson L. & Peel, Derrell S., 2018. "Unintended consequences of the quest for increased efficiency in beef cattle: When bigger isn’t better," Food Policy, Elsevier, vol. 74(C), pages 65-73.
    11. Asche, Frank & Bronnmann, Julia & Cojocaru, Andreea L., 2021. "The value of responsibly farmed fish: A hedonic price study of ASC-certified whitefish," Ecological Economics, Elsevier, vol. 188(C).
    12. Raper, Kellie Curry & Black, J. Roy & Hilker, James H., 2008. "Perceptions of Vertical Marketing Arrangement Performance: Cow/calf Producers versus Multiple Production Level Producers," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6415, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    13. Staudigel, Matthias & Trubnikov, Aleksej, 2018. "How do organic price premiums vary across different supply and demand side factors? A hedonic analysis of the German market for fresh meat," 2018 Annual Meeting, August 5-7, Washington, D.C. 273989, Agricultural and Applied Economics Association.
    14. repec:ags:afjare:225657 is not listed on IDEAS
    15. Tian Xia & John M. Crespi & Kevin C. Dhuyvetter, 2019. "Could packers manipulate spot markets by tying contracts to futures prices? And do they?," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 67(1), pages 85-102, March.
    16. Chen, Bo & Zhang, Xiaoheng & Zhou, Qingjie, 2021. "Product differentiation and brand building: a hedonic analysis of yogurt price in China," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 24(3), March.
    17. Vickner, Steven S., 2012. "Measuring the Value of Convenience: A Hedonic Pricing Model Approach in the Market for Breakfast Sausages," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 124902, Agricultural and Applied Economics Association.
    18. Moon, Donghyun & Kim, Sanghyo, 2021. "Implicit Values of Functional Attributes of Fluid Milk Products: Hedonic Analysis of Korean Fluid Milk Market," 2021 Annual Meeting, August 1-3, Austin, Texas 313948, Agricultural and Applied Economics Association.
    19. Hussein, Mohamud & Fraser, Iain & Costanigro, Marco, 2016. "Hedonic Analysis of Origin of Meat In The United Kingdom," 90th Annual Conference, April 4-6, 2016, Warwick University, Coventry, UK 236353, Agricultural Economics Society.
    20. Rahman, Shaikh Mahfuzur, 2010. "Optimal Contracting for Cattle Feeding: An Assessment of Climatic Conditions," 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado 61451, Agricultural and Applied Economics Association.
    21. Maples, Joshua G. & Lusk, Jayson L. & Peel, Derrell S., 2016. "When Bigger Isn't Better: Steak Size and Consumer Preferences," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235432, Agricultural and Applied Economics Association.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:jlofdr:139418. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/fdrssea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.