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Perceptions of Vertical Marketing Arrangement Performance: Cow/calf Producers versus Multiple Production Level Producers

Author

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  • Raper, Kellie Curry
  • Black, J. Roy
  • Hilker, James H.

Abstract

This study seeks to understand whether beef operators who specialize in cow-calf production exhibit different motives for alliance participation and different levels of satisfaction with these vertical marketing arrangements than their counterparts in cow-calf production who also operate upstream or downstream beef enterprises. Survey results indicate that there are differences among producer groups, particularly with respect to information access and interpretation and pooling cattle.

Suggested Citation

  • Raper, Kellie Curry & Black, J. Roy & Hilker, James H., 2008. "Perceptions of Vertical Marketing Arrangement Performance: Cow/calf Producers versus Multiple Production Level Producers," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6415, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea08:6415
    DOI: 10.22004/ag.econ.6415
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    File URL: https://ageconsearch.umn.edu/record/6415/files/470742.pdf
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    References listed on IDEAS

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    1. Wayne D. Purcell & William T. Hudson, 2003. "Risk Sharing and Compensation Guides for Managers and Members of Vertical Beef Alliances," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 25(1), pages 44-65.
    2. Wayne D. Purcell & William T. Hudson, 2003. "Risk Sharing and Compensation Guides for Managers and Members of Vertical Beef Alliances," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 25(1), pages 44-65.
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    Cited by:

    1. Steiner, Bodo E. & Lan, Kevin & Unterschultz, James R. & Boxall, Peter C. & Laate, Emmanuel & Yang, Danyi, 2012. "Producer preferences towards vertical coordination: The case of Canadian beef alliances," 123rd Seminar, February 23-24, 2012, Dublin, Ireland 122441, European Association of Agricultural Economists.

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    More about this item

    Keywords

    Livestock Production/Industries; Marketing;

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