IDEAS home Printed from https://ideas.repec.org/p/ags/aaea02/19707.html
   My bibliography  Save this paper

Restaurant Diner'S Attitudes And Responses To A Healthy Dining Campaign

Author

Listed:
  • Acharya, Ram N.
  • Patterson, Paul M.
  • Schmitz, Troy G.
  • Foerster, Susan B.
  • Hill, Esther
  • Jones, Anita
  • Bohm, Erica

Abstract

This study examines the impact of a healthy dining campaign on consumer's menu choices. Four restaurant chains operating in the greater San Diego area participated in the "Treat Yourself Well" (TYW) campaign. Menu entrees, which contain at least 2 servings of fruits and/or vegetables and less than 30% calories from fat or less than 20 gram of fat, were identified as healthy items and promoted. The study area was divided into experimental and control region and various promotional activities including paid advertising, public relations, networking with health providers, and in-restaurant and neighborhood promotions were conducted in experimental region. Consumer surveys were conducted in both experimental and control regions at the beginning and towards the end of the campaign. The analysis shows that consumers who were aware of the campaign tend to have more positive beliefs about healthy dining, formed more favorable attitudes towards healthy menu selections, and were more likely to purchase these items. Although consumers seem to understand the importance of healthy dining, they continue to be less willing to adopt these practices.

Suggested Citation

  • Acharya, Ram N. & Patterson, Paul M. & Schmitz, Troy G. & Foerster, Susan B. & Hill, Esther & Jones, Anita & Bohm, Erica, 2002. "Restaurant Diner'S Attitudes And Responses To A Healthy Dining Campaign," 2002 Annual meeting, July 28-31, Long Beach, CA 19707, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  • Handle: RePEc:ags:aaea02:19707
    DOI: 10.22004/ag.econ.19707
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/19707/files/sp02ac01.pdf
    Download Restriction: no

    File URL: https://libkey.io/10.22004/ag.econ.19707?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Kinnucan, Henry W. & Venkateswaran, Meenakshi, 1990. "Effects of Generic Advertising on Perceptions and Behavior: The Case of Catfish," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 22(2), pages 137-151, December.
    2. Jeffery, R.W. & French, S.A., 1998. "Epidemic obesity in the United States: Are fast foods and television viewing contributing?," American Journal of Public Health, American Public Health Association, vol. 88(2), pages 277-280.
    3. Lin, Biing-Hwan & Frazao, Elizabeth & Guthrie, Joanne F., 1999. "Away-From-Home Foods Increasingly Important to Quality of American Diet," Agricultural Information Bulletins 33733, United States Department of Agriculture, Economic Research Service.
    4. Henry W. Kinnucan & Cynda R. Clary, 1995. "Brand versus generic advertising: A conceptual framework with an application to cheese," Agribusiness, John Wiley & Sons, Ltd., vol. 11(4), pages 355-369.
    5. Lin, Biing-Hwan & Guthrie, Joanne & Frazao, Elizabeth, 1998. "Popularity of Dining Out Presents Barrier to Dietary Improvements," Food Review/ National Food Review, United States Department of Agriculture, Economic Research Service, vol. 21(2), pages 1-9.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Schroeter, Christiane & Lusk, Jayson L. & Tyner, Wallace E., 2005. "Determining the Impact of Food Price and Income Changes on Obesity," 2005 Annual meeting, July 24-27, Providence, RI 19234, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    2. Patterson, Paul M. & Acharya, Ram N. & Schmitz, Troy G. & Foerster, Susan B. & Hill, Esther & Jones, Anita & Bohm, Erica, 2002. "Analysis of the Effects of a Healthy Dining Campaign on Sales of Healthy Menu Items," 2002 Annual meeting, July 28-31, Long Beach, CA 19892, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    3. Schroeter, Christiane & Lusk, Jayson & Tyner, Wallace, 2008. "Determining the impact of food price and income changes on body weight," Journal of Health Economics, Elsevier, vol. 27(1), pages 45-68, January.
    4. repec:mpr:mprres:4691 is not listed on IDEAS
    5. Robert C. Whitaker, "undated". "A Review of Household Behaviors for Preventing Obesity in Children," Mathematica Policy Research Reports bc86918ccf014d6a91b2648eb, Mathematica Policy Research.
    6. Schroeter, Christiane & Lusk, Jayson L., 2007. "The Impact Of Economic Factors On Consumer Health," 2007 Annual Meeting, July 29-August 1, 2007, Portland, Oregon 7364, Western Agricultural Economics Association.
    7. Salois, Matthew J. & Reilly, Amber, 2014. "Consumer Response to Perceived Value and Generic Advertising," Agricultural and Resource Economics Review, Cambridge University Press, vol. 43(1), pages 17-30, April.
    8. Huffman Wallace E. & Huffman Sonya K & Rickertsen Kyrre & Tegene Abebayehu, 2010. "Over-Nutrition and Changing Health Status in High Income Countries," Forum for Health Economics & Policy, De Gruyter, vol. 13(1), pages 1-44, June.
    9. Van Ittersum, Koert & Candel, Math & Torelli, Franco, 1999. "The market for PDO/PGI protected regional products: consumers' attitudes and behaviour," 67th Seminar, October 28-30, 1999, LeMans, France 241121, European Association of Agricultural Economists.
    10. Diansheng Dong & Yuqing Zheng & Hayden Stewart, 2020. "The effects of food sales taxes on household food spending: An application of a censored cluster model," Agricultural Economics, International Association of Agricultural Economists, vol. 51(5), pages 669-684, September.
    11. Blisard, Noel & Stewart, Hayden, 2006. "How Low-Income Households Allocate Their Food Budget Relative to the Cost of the Thrifty Food Plan," Economic Research Report 7239, United States Department of Agriculture, Economic Research Service.
    12. Zarko Kalamov, 2020. "A sales tax is better at promoting healthy diets than the fat tax and the thin subsidy," Health Economics, John Wiley & Sons, Ltd., vol. 29(3), pages 353-366, March.
    13. Costa-Font, Joan & Mas, Núria, 2016. "‘Globesity’? The effects of globalization on obesity and caloric intake," Food Policy, Elsevier, vol. 64(C), pages 121-132.
    14. Kinnucan, Henry W. & Belleza, Evelyn T., 1995. "Price And Quantity Effects Of Canada'S Dairy Adverstising Programs," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 24(2), pages 1-12, October.
    15. Saksena, Michelle J. & Okrent, Abigail M. & Anekwe, Tobenna D. & Cho, Clare & Dicken, Christopher & Effland, Anne & Elitzak, Howard & Guthrie, Joanne & Hamrick, Karen S. & Hyman, Jeffrey & Jo, Young &, 2018. "America’s Eating Habits:Food Away From Home," Economic Information Bulletin 281119, United States Department of Agriculture, Economic Research Service.
    16. Stewart, Hayden & Blisard, Noel, 2006. "The Thrifty Food Plan and low-income households in the United States: What food groups are being neglected?," Food Policy, Elsevier, vol. 31(5), pages 469-482, October.
    17. Datar, Ashlesha & Nicosia, Nancy & Shier, Victoria, 2014. "Maternal work and children's diet, activity, and obesity," Social Science & Medicine, Elsevier, vol. 107(C), pages 196-204.
    18. Amy Hillier, 2008. "Childhood Overweight and the Built Environment: Making Technology Part of the Solution rather than Part of the Problem," The ANNALS of the American Academy of Political and Social Science, , vol. 615(1), pages 56-82, January.
    19. Chih-Chien Huang & Scott Yabiku & Jennie Kronenfeld, 2015. "The Effects of Household Technology on Body Mass Index among Chinese Adults," Population Research and Policy Review, Springer;Southern Demographic Association (SDA), vol. 34(6), pages 877-899, December.
    20. Xu, Xun & Loke, Matthew K. & Leung, PingSun, 2015. "Is There a Price Premium for Local Food? The Case of the Fresh Lettuce Market in Hawaii," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 44(01), pages 1-14, April.
    21. Herrmann, Robert O. & Rauniyar, Ganesh P. & Hanson, Gregory D. & Wang, Guoquing, 1994. "Identifying Frequent Seafood Purchasers In The Northeastern U.S," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 23(2), pages 1-10, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:aaea02:19707. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/aaeaaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.