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Analysis of the Effects of a Healthy Dining Campaign on Sales of Healthy Menu Items

Author

Listed:
  • Patterson, Paul M.
  • Acharya, Ram N.
  • Schmitz, Troy G.
  • Foerster, Susan B.
  • Hill, Esther
  • Jones, Anita
  • Bohm, Erica

Abstract

Although so-called "Heart Healthy" menu items exist, restaurateurs rarely promote them and consumers seem to avoid them. Still, concerns over obesity and poor nutrition have become priority policy issues. This study evaluates the effectiveness of a social marketing campaign in promoting the sale of healthy menu items.

Suggested Citation

  • Patterson, Paul M. & Acharya, Ram N. & Schmitz, Troy G. & Foerster, Susan B. & Hill, Esther & Jones, Anita & Bohm, Erica, 2002. "Analysis of the Effects of a Healthy Dining Campaign on Sales of Healthy Menu Items," 2002 Annual meeting, July 28-31, Long Beach, CA 19892, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea02:19892
    DOI: 10.22004/ag.econ.19892
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    File URL: https://ageconsearch.umn.edu/record/19892/files/sp02pa04.pdf
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    References listed on IDEAS

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    1. Jeffery, R.W. & French, S.A., 1998. "Epidemic obesity in the United States: Are fast foods and television viewing contributing?," American Journal of Public Health, American Public Health Association, vol. 88(2), pages 277-280.
    2. Lin, Biing-Hwan & Frazao, Elizabeth & Guthrie, Joanne F., 1999. "Away-From-Home Foods Increasingly Important to Quality of American Diet," Agricultural Information Bulletins 33733, United States Department of Agriculture, Economic Research Service.
    3. Lin, Biing-Hwan & Guthrie, Joanne & Frazao, Elizabeth, 1998. "Popularity of Dining Out Presents Barrier to Dietary Improvements," Food Review/ National Food Review, United States Department of Agriculture, Economic Research Service, vol. 21(2), pages 1-9.
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    Cited by:

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    2. Stewart, Hayden & Yen, Steven T., 2004. "Changing household characteristics and the away-from-home food market: a censored equation system approach," Food Policy, Elsevier, vol. 29(6), pages 643-658, December.

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