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The Choice of Local Food Products by Young Consumers: The Importance of Public and Private Attributes

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  • Pilar Fernández‐Ferrín
  • Belén Bande
  • Aitor Calvo‐Turrientes
  • M. Mercedes Galán‐Ladero

Abstract

ABSTRACT In this paper, we propose an explicative model for the effective purchase of various brands of local products, incorporating private and public motivations into a causal chain and considering product availability as a possible moderator of the effects of these purchase factors on local products. The results obtained by applying conditional process analysis and a Tobit model to the responses of 195 young consumers show that local identity can have direct and/or indirect effects on the effective purchase of four different brands of local, traditional, and nontraditional products. Furthermore, for two of these brands, perceived product availability moderates the relationship between product valuation and effective purchase. [EconLit citations: C51, Q13].

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  • Pilar Fernández‐Ferrín & Belén Bande & Aitor Calvo‐Turrientes & M. Mercedes Galán‐Ladero, 2017. "The Choice of Local Food Products by Young Consumers: The Importance of Public and Private Attributes," Agribusiness, John Wiley & Sons, Ltd., vol. 33(1), pages 70-84, January.
    • Handle: RePEc:wly:agribz:v:33:y:2017:i:1:p:70-84
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    File URL: http://hdl.handle.net/10.1002/agr.21470
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    Cited by:

    1. Stere STAMULE, 2021. "Consumer Ethnocentrism: a Concept to Support the Increase the Economic Resilience of a Market," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 22(1), pages 28-46, January.
    2. Alessandro Bonadonna & Stefano Duglio & Luigi Bollani & Giovanni Peira, 2022. "Mountain Food Products: A Cluster Analysis Based on Young Consumers’ Perceptions," Sustainability, MDPI, vol. 14(19), pages 1-14, September.
    3. Marek Angowski & Aneta Jarosz-Angowska, 2020. "Importance of Regional and Traditional EU Quality Schemes in Young Consumer Food Purchasing Decisions," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 916-927.
    4. Mikael Oliveira Linder & Katia Laura Sidali & Gesa Busch, 2021. "Mountain beef and wine: Italian consumers? definitions and opinions on the mountain labelling-scheme," Economia agro-alimentare, FrancoAngeli Editore, vol. 23(1), pages 1-39.
    5. Pilar Fernández‐Ferrín & Sandra Castro‐González & Belén Bande, 2021. "Corporate social responsibility, emotions, and consumer loyalty in the food retail context: Exploring the moderating effect of regional identity," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(2), pages 648-666, March.

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