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Muy local: Differentiating Hispanic and Caucasian shoppers of locally produced foods in US grocery

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  • Campbell, Jeffrey M.

Abstract

The current study reviews consumer purchasing of locally produced foods in retail grocery stores across Hispanic and Caucasian groups in the United States. Six hypotheses were tested via the creation and evaluation of a measurement model within the structural equation modeling process. Results suggested that group differences exist between Hispanic and Caucasian consumers across the constructs of attitudes, perceived product availability, subjective norms, intention to purchase and extent of purchase. Implications for marketing strategies across groups and product categories are provided, along with future research directions.

Suggested Citation

  • Campbell, Jeffrey M., 2013. "Muy local: Differentiating Hispanic and Caucasian shoppers of locally produced foods in US grocery," Journal of Retailing and Consumer Services, Elsevier, vol. 20(3), pages 325-333.
    • Handle: RePEc:eee:joreco:v:20:y:2013:i:3:p:325-333
    DOI: 10.1016/j.jretconser.2013.01.009
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    References listed on IDEAS

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    Cited by:

    1. Laura Witzling & Bret Shaw & David Trechter, 2019. "Which communication channels shape normative perceptions about buying local food? An application of social exposure," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 36(3), pages 443-454, September.
    2. Apri Wahyudi & John K. M. Kuwornu & Endro Gunawan & Avishek Datta & Loc T. Nguyen, 2019. "Factors Influencing the Frequency of Consumers’ Purchases of Locally-Produced Rice in Indonesia: A Poisson Regression Analysis," Agriculture, MDPI, vol. 9(6), pages 1-17, June.
    3. Pilar Fernández‐Ferrín & Belén Bande & Aitor Calvo‐Turrientes & M. Mercedes Galán‐Ladero, 2017. "The Choice of Local Food Products by Young Consumers: The Importance of Public and Private Attributes," Agribusiness, John Wiley & Sons, Ltd., vol. 33(1), pages 70-84, January.
    4. Korgaonkar, Pradeep & Petrescu, Maria & Gironda, John, 2016. "Hispanics and viral advertising," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 46-59.
    5. Edgar J. Sabina del Castillo & Ricardo J. Díaz Armas & Desiderio Gutiérrez Taño, 2023. "Are Local Product Consumption Habits Influenced by Extreme Situations? A Case Study of Wine During the COVID-19 Pandemic," SAGE Open, , vol. 13(3), pages 21582440231, August.
    6. Kim, Sun-Hwa & Huang, Ran, 2021. "Understanding local food consumption from an ideological perspective: Locavorism, authenticity, pride, and willingness to visit," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    7. Jones, Robert Paul & Camp, Kerri M. & Runyan, Rodney C., 2018. "Exploring the impact of shopper ethnicity through the path-to-purchase framework," Journal of Retailing and Consumer Services, Elsevier, vol. 45(C), pages 152-162.

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