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Consumer Ethnocentrism: a Concept to Support the Increase the Economic Resilience of a Market

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  • Stere STAMULE

    (Bucharest University of Economic Studies, Romania)

Abstract

This paper aims to identify some local specifics of the ethnocentrism tendency in Romania, together with some socio-psychological variables related to buying local products. It was also analyzed the existence of a correlation between the socioeconomic development of a county and the level of ethnocentrism of consumers in that county. In order to be able to assess the level of socio-economic development, an aggregate indicator composed of five dimensions was built. Most of the data was gathered using a structured online questionnaire, filled by 1246 Romanians, but there was also used the statistical data. Ethnocentrism was measured using the consumer ethnocentric tendency scale (CETSCALE). The socio-psychological variables were used to measure if they have influence on the CETSCALE. The data was analyzed with the SPSS 20.0 statistics software for Windows, using descriptive statistics, factor analysis and correlation. The search results show some regional aspects of the consumers that could be of interest for companies and government.

Suggested Citation

  • Stere STAMULE, 2021. "Consumer Ethnocentrism: a Concept to Support the Increase the Economic Resilience of a Market," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 22(1), pages 28-46, January.
    • Handle: RePEc:rom:rmcimn:v:22:y:2021:i:1:p:28-46
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    References listed on IDEAS

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    2. Javalgi, Rajshekhar G. & Khare, Virginie Pioche & Gross, Andrew C. & Scherer, Robert F., 2005. "An application of the consumer ethnocentrism model to French consumers," International Business Review, Elsevier, vol. 14(3), pages 325-344, June.
    3. Lindquist, Jay D. & Vida, Irena & Plank, Richard E. & Fairhurst, Ann, 2001. "The modified CETSCALE: validity tests in the Czech Republic, Hungary, and Poland," International Business Review, Elsevier, vol. 10(5), pages 505-516, October.
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    5. Pilar Fernández‐Ferrín & Belén Bande & Aitor Calvo‐Turrientes & M. Mercedes Galán‐Ladero, 2017. "The Choice of Local Food Products by Young Consumers: The Importance of Public and Private Attributes," Agribusiness, John Wiley & Sons, Ltd., vol. 33(1), pages 70-84, January.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    consumer behavior; local products; ethnocentrism; CETSCALE; sociopsychological variables; socio-economic aggregate indicator.;
    All these keywords.

    JEL classification:

    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • F63 - International Economics - - Economic Impacts of Globalization - - - Economic Development
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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