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Exploring the nuances in the relationship “culture-strategy” for the business world

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  • Dimitrov, Kiril

Abstract

The current article explores interesting, significant and recently identified nuances in the relationship “culture-strategy”. The shared views of leading scholars at the University of National and World Economy in relation with the essence, direction, structure, role and hierarchy of “culture-strategy” relation are defined as a starting point of the analysis. The research emphasis is directed on recent developments in interpreting the observed realizations of the aforementioned link among the community of international scholars and consultants, publishing in selected electronic scientific databases. In this way a contemporary notion of the nature of “culture-strategy” relationship for the entities from the world of business is outlined.

Suggested Citation

  • Dimitrov, Kiril, 2016. "Exploring the nuances in the relationship “culture-strategy” for the business world," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 12(1).
    • Handle: RePEc:zbw:espost:193650
    DOI: 10.5281/zenodo.1434904
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    4. Dimitrov, Kiril, 2012. "Critical Review of Models, Containing Cultural Levels beyond the Organizational One," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 6(1), pages 98-125.
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    Cited by:

    1. Wioletta Wereda & Jacek Woźniak, 2019. "Building Relationships with Customer 4.0 in the Era of Marketing 4.0: The Case Study of Innovative Enterprises in Poland," Social Sciences, MDPI, vol. 8(6), pages 1-27, June.

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    More about this item

    Keywords

    Strategic management; strategy; organization culture; entrepreneurship;
    All these keywords.

    JEL classification:

    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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