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Consumer innovativeness and international consumer behavior: Comments and extensions

Author

Listed:
  • Wooyang Kim
  • C. Anthony Di Benedetto
  • James M. Hunt

Abstract

This study aims to discuss consumer innovativeness, as proffered by Kim, Di Benedetto, and Hunt in the Journal of Global Scholars of Marketing Science and found in other work carried out by Kim et al. We first review research pertaining to the dimensionality of innovativeness in the study of the consumer decision process. We then review current trends in research regarding innovation. Finally, we make several suggestions in the interests of improving research on the concept, with a particular focus on social interaction surrounding various forms of innovation.

Suggested Citation

  • Wooyang Kim & C. Anthony Di Benedetto & James M. Hunt, 2017. "Consumer innovativeness and international consumer behavior: Comments and extensions," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 27(3), pages 184-194, July.
    • Handle: RePEc:taf:jgsmks:v:27:y:2017:i:3:p:184-194
    DOI: 10.1080/21639159.2017.1318668
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    References listed on IDEAS

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    1. Arch G. Woodside, 2015. "Iconic studies relevant for research in marketing and the Journal of Global Scholars of Marketing Science," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 25(3), pages 259-278, June.
    2. John Hauser & Gerard J. Tellis & Abbie Griffin, 2006. "Research on Innovation: A Review and Agenda for," Marketing Science, INFORMS, vol. 25(6), pages 687-717, 11-12.
    3. Kayhan Tajeddini & Jeanette Nahaleh Nikdavoodi, 2014. "Cosmetic buying behavior: examining the effective factors," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 24(4), pages 395-410, September.
    4. Roehrich, Gilles, 2004. "Consumer innovativeness: Concepts and measurements," Journal of Business Research, Elsevier, vol. 57(6), pages 671-677, June.
    5. Sangwon Lee, 2017. "The interplay of brand sound meaning and brand origin on new high-tech product evaluation," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 27(1), pages 16-30, January.
    6. Wooyang Kim & James M. Hunt & Richard A. Lancioni, 2015. "Consumer innovativeness: a domain-specific perspective of information acquisition and choice," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 25(1), pages 17-36, January.
    7. Yang-Im Lee & Peter R.J. Trim, 2013. "An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 23(3), pages 314-337, June.
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    Citations

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    Cited by:

    1. Jiang, Yan & Kim, Jeeyeon & Choi, Jeonghye & Kang, Moon Young, 2020. "From clicks to bricks: The impact of product launches in offline stores for digital retailers," Journal of Business Research, Elsevier, vol. 120(C), pages 302-311.
    2. Lee, Youseok & Kim, Sang-Hoon & Cha, Kyoung Cheon, 2021. "Impact of online information on the diffusion of movies: Focusing on cultural differences," Journal of Business Research, Elsevier, vol. 130(C), pages 603-609.
    3. Beriz Civic & Damir Cilimkovic, 2017. "Characteristics of Consumers' Behavior in Shopping of Food Products in the Market of Bosnia and Herzegovina," Research in World Economy, Research in World Economy, Sciedu Press, vol. 8(2), pages 49-58, December.

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