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Diffusion of innovation: The case of ethical tourism behavior

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  • Ganglmair-Wooliscroft, Alexandra
  • Wooliscroft, Ben

Abstract

Ethical consumption is increasingly important for governments, consumers and researchers. Adopting new ethical tourist behavior requires consumer innovation. Using a sample of ordinary travelers, the research investigates behavioral innovativeness through constructing a hierarchy of Ethical Tourist Behavior (ETB). As ETB fits the Rasch Model, behavior might provide a link between the relatively static individual innovativeness and the dynamic Diffusion of Innovation Model. Universalism, age and gender influence behavioral ethical tourist innovativeness. Using Rasch Modeling and relating results to the levels of adoption and Diffusion of Innovations, companies gain insights about the success potential and uptake of future innovations.

Suggested Citation

  • Ganglmair-Wooliscroft, Alexandra & Wooliscroft, Ben, 2016. "Diffusion of innovation: The case of ethical tourism behavior," Journal of Business Research, Elsevier, vol. 69(8), pages 2711-2720.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:8:p:2711-2720
    DOI: 10.1016/j.jbusres.2015.11.006
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    Cited by:

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    3. María Manuela Palacios-González & Antonio Chamorro-Mera, 2020. "Analysis of Socially Responsible Consumption: A Segmentation of Spanish Consumers," Sustainability, MDPI, vol. 12(20), pages 1-15, October.
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    5. Mkono, Mucha, 2020. "Eco-hypocrisy and inauthenticity: Criticisms and confessions of the eco-conscious tourist/traveller," Annals of Tourism Research, Elsevier, vol. 84(C).
    6. Li, Tao & Chen, Yun, 2022. "The obstacle to building a mutual regulation system: Exploring people's intervention intention toward tourists' deviant behavior," Annals of Tourism Research, Elsevier, vol. 93(C).
    7. Ying Teng & Zhenzhong Ma & Lei Jing, 2021. "Explore the World Responsibly: The Antecedents of Ethical Tourism Behaviors in China," Sustainability, MDPI, vol. 13(9), pages 1-17, April.
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    10. Brush, Gregory J. & Soutar, Geoffrey N., 2022. "A Rasch analysis of service performance in a tourism context," Journal of Business Research, Elsevier, vol. 139(C), pages 338-353.
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    12. Ganglmair-Wooliscroft, Alexandra & Wooliscroft, Ben, 2022. "An investigation of sustainable consumption behavior systems – Exploring personal and socio-structural characteristics in different national contexts," Journal of Business Research, Elsevier, vol. 148(C), pages 161-173.
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    15. Takahashi, Carlos Kazunari & Figueiredo, Júlio César Bastos de & Scornavacca, Eusebio, 2024. "Investigating the diffusion of innovation: A comprehensive study of successive diffusion processes through analysis of search trends, patent records, and academic publications," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
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