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An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies

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  • Yang-Im Lee
  • Peter R.J. Trim

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  • Yang-Im Lee & Peter R.J. Trim, 2013. "An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 23(3), pages 314-337, June.
    • Handle: RePEc:taf:jgsmks:v:23:y:2013:i:3:p:314-337
    DOI: 10.1080/21639159.2013.791551
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    References listed on IDEAS

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    1. James A. Christiansen, 2000. "Competitive Innovation Management," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-00110-7, December.
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    Cited by:

    1. Wooyang Kim & C. Anthony Di Benedetto & James M. Hunt, 2017. "Consumer innovativeness and international consumer behavior: Comments and extensions," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 27(3), pages 184-194, July.

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