An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies
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DOI: 10.1080/21639159.2013.791551
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References listed on IDEAS
- James A. Christiansen, 2000. "Competitive Innovation Management," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-00110-7, March.
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Cited by:
- Wooyang Kim & C. Anthony Di Benedetto & James M. Hunt, 2017. "Consumer innovativeness and international consumer behavior: Comments and extensions," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 27(3), pages 184-194, July.
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