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Exploring New Service Portfolio Management

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  • TOR HELGE AAS

    (University of Agder, School of Business and Law, Gimlemoen 19, 4630 Kristiansand, Norway*Agderforskning AS, Gimlemoen 19, 4630 Kristiansand, Norway)

  • KARL JOACHIM BREUNIG

    (#x2020;Oslo and Akershus University College of Applied Sciences, Postbox 4 St Olavs Plass, 0130 Oslo, Norway)

  • KATJA MARIA HYDLE

    (#x2021;IRIS AS, Postbox 8046, 4068 Stavanger, Norway)

Abstract

Most research on the management of innovation portfolios has focused on new product portfolios, whereas the management of new service portfolios has not been researched correspondingly. This paper addresses this literature gap by exploring portfolio management of New Service Development (NSD) activities empirically. The paper applies a qualitative research design, where data was collected in 52 in-depth interviews with managers and employees involved with NSD. The study finds that the portfolio management activities and processes were carried out in parallel with the NSD process, and that the most important stakeholders in the NSD portfolio management organization were top managers not involved in the daily NSD operations. Findings reveal that the firms used a great variety of criteria when making portfolio decisions. However, contrary to prescriptions based on new product development research, the decision process exposed for NSD was to a limited degree assisted by explicit portfolio management tools. We explicate our findings in five propositions.

Suggested Citation

  • Tor Helge Aas & Karl Joachim Breunig & Katja Maria Hydle, 2017. "Exploring New Service Portfolio Management," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(06), pages 1-31, August.
    • Handle: RePEc:wsi:ijimxx:v:21:y:2017:i:06:n:s136391961750044x
    DOI: 10.1142/S136391961750044X
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    1. Mendonca, Sandro & Pereira, Tiago Santos & Godinho, Manuel Mira, 2004. "Trademarks as an indicator of innovation and industrial change," Research Policy, Elsevier, vol. 33(9), pages 1385-1404, November.
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    12. Katja Maria Hydle & Tor Helge Aas & Karl Joachim Breunig, 2014. "Characteristics of Intrapreneurs in Scale-Intensive Service Firms," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 10(2), pages 89-118.
    13. Tor Helge Aas & Karl Joachim Breunig & Katja Maria Hydle & Per Egil Pedersen, 2015. "Innovation Management Practices In Production-Intensive Service Firms," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 19(05), pages 1-28.
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    Cited by:

    1. Siri Jagstedt & Magnus Persson, 2019. "Using Platform Strategies In The Development Of Integrated Product-Service Solutions," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(04), pages 1-36, May.
    2. Theresa Eckert & Stefan Hüsig, 2022. "Innovation portfolio management: a systematic review and research agenda in regards to digital service innovations," Management Review Quarterly, Springer, vol. 72(1), pages 187-230, February.

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