IDEAS home Printed from https://ideas.repec.org/a/taf/jgsmks/v25y2015i1p17-36.html
   My bibliography  Save this article

Consumer innovativeness: a domain-specific perspective of information acquisition and choice

Author

Listed:
  • Wooyang Kim
  • James M. Hunt
  • Richard A. Lancioni

Abstract

This study examines how experiential brand factors are related to perceived domain-specific innovativeness. We further investigate how domain-specific innovativeness predicts the phase of innovation diffusion. To accomplish these objectives, we employ an integrative perspective of consumer innovativeness and decision process. Results suggest that information utilization, diagnostic attributes and post-purchase behavior are important predictors of consumer innovativeness. In addition, consumer innovativeness predicts the diffusion of new product adoption. The findings and implications are discussed.

Suggested Citation

  • Wooyang Kim & James M. Hunt & Richard A. Lancioni, 2015. "Consumer innovativeness: a domain-specific perspective of information acquisition and choice," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 25(1), pages 17-36, January.
  • Handle: RePEc:taf:jgsmks:v:25:y:2015:i:1:p:17-36
    DOI: 10.1080/21639159.2014.984890
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/21639159.2014.984890
    Download Restriction: Access to full text is restricted to subscribers.

    File URL: https://libkey.io/10.1080/21639159.2014.984890?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Shenghui Zhao & Robert J. Meyer & Jin Han, 2005. "The Rationality of Consumer Decisions to Adopt and Utilize Product-Attribute Enhancements: Why Are We Lured by Product Features We Never Use?," Springer Books, in: Rami Zwick & Amnon Rapoport (ed.), Experimental Business Research, chapter 0, pages 1-33, Springer.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Chu, Kyounghee & Lee, Do-Hee & Kim, Ji Yoon, 2019. "The effect of verbal brand personification on consumer evaluation in advertising: Internal and external personification," Journal of Business Research, Elsevier, vol. 99(C), pages 472-480.
    2. Han, Sang-Lin & An, Myounga & Han, Jerry J. & Lee, Jiyoung, 2020. "Telepresence, time distortion, and consumer traits of virtual reality shopping," Journal of Business Research, Elsevier, vol. 118(C), pages 311-320.
    3. Wooyang Kim & C. Anthony Di Benedetto & James M. Hunt, 2017. "Consumer innovativeness and international consumer behavior: Comments and extensions," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 27(3), pages 184-194, July.
    4. Shan, Juan & Lu, Hebo & Cui, Annie Peng, 2022. "1 + 1 > 2? Is co-branding an effective way to improve brand masstige?," Journal of Business Research, Elsevier, vol. 144(C), pages 556-571.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Liberali, Guilherme & Gruca, Thomas S. & Nique, Walter M., 2011. "The effects of sensitization and habituation in durable goods markets," European Journal of Operational Research, Elsevier, vol. 212(2), pages 398-410, July.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jgsmks:v:25:y:2015:i:1:p:17-36. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/RGAM20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.