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Key Resources and Internationalization Modes of Creative Knowledge-Intensive Business Services: The Case of Design Consultancies

Author

Listed:
  • Celine Abecassis-Moedas
  • Sihem Ben Mahmoud-Jouini

    (GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique)

  • Claudio Dell'Era
  • Delphine Manceau
  • Roberto Verganti

Abstract

In the 'knowledge economy', knowledge-intensive business services (KIBS) are a key driver for innovation and competitiveness. The internationalization of these businesses raises challenges given their specificities such as knowledge intensity, the importance of customer interaction and intimacy in service delivery. This paper focuses on design consultancies as a specific type of creative KIBS for which these characteristics are emphasized. The objective of this research is to analyse the resources leveraged by the firms to compete internationally. It is based on 11 case studies of design consultancies located in five different countries (France, Italy, Portugal, Spain and the UK) that were selected for their capacity to perform at the international level for several years. The paper advances three internationalization modes depending on contingent variables and focusing on specific resources that enable international competitiveness: star-based, process-based and glocality-based. In star-based creative KIBS, the individual designer has developed a reputation that attracts customers internationally, operating as a brand. In process-based creative KIBS, the reputation of a collective creative process attracts clients from other countries. In glocality-based creative KIBS, the geographical proximity obtained by opening international offices helps to develop a close understanding of the client through frequent interactions, and also to know the client's market well and to better understand local codes and signs. These modes complement those presented in the existing internationalization literature which takes the peculiarities of creative KIBS into consideration. [ABSTRACT FROM AUTHOR]

Suggested Citation

  • Celine Abecassis-Moedas & Sihem Ben Mahmoud-Jouini & Claudio Dell'Era & Delphine Manceau & Roberto Verganti, 2012. "Key Resources and Internationalization Modes of Creative Knowledge-Intensive Business Services: The Case of Design Consultancies," Post-Print hal-00731037, HAL.
    • Handle: RePEc:hal:journl:hal-00731037
    DOI: 10.1111/j.1467-8691.2012.00646.x
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    Citations

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    Cited by:

    1. Valentina Della Corte & Giovanna Del Gaudio, 2016. "Relational and Identity-Making Capabilities in the Internationalization Process: The Case of US Food Service Sector," International Journal of Business and Management, Canadian Center of Science and Education, vol. 11(6), pages 205-205, May.
    2. Aurélie Hemonnet-Goujot & Delphine Manceau & Celine Abecassis-Moedas, 2019. "Drivers and Pathways of NPD Success in the Marketing-External Design Relationship," Post-Print hal-01883760, HAL.
    3. Bunz, Thorsten & Casulli, Lucrezia & Jones, Marian V & Bausch, Andreas, 2017. "The dynamics of experiential learning: Microprocesses and adaptation in a professional service INV," International Business Review, Elsevier, vol. 26(2), pages 225-238.
    4. Alexandra Braga & Carla Susana Marques & Zélia Serrasqueiro, 2018. "Internationalisation Strategy of Knowledge-Intensive Business Services," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 9(2), pages 359-377, June.
    5. Francesco Izzo & Barbara Masiello, 2015. "Strategie di innovazione nelle imprese creative di servizi," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, vol. 2015(1), pages 63-104.
    6. Dimária Silva e Meirelles & José Geraldo de Araújo Guimarães, 2022. "Internationalization potential in services: the case of T-KIBS in Brazil," EKONOMIAZ. Revista vasca de Economía, Gobierno Vasco / Eusko Jaurlaritza / Basque Government, vol. 102(02), pages 218-241.
    7. Castilla-Polo, Francisca & Sánchez-Hernández, M. Isabel, 2022. "International orientation: An antecedent-consequence model in Spanish agri-food cooperatives which are aware of the circular economy," Journal of Business Research, Elsevier, vol. 152(C), pages 231-241.
    8. Monia Castellini & Nicola Valentini, 2019. "Business Models for the Creative Industries: a literature review," Working Papers 2019088, University of Ferrara, Department of Economics.
    9. Haans, Richard & van Witteloostuijn, Arjen, 2016. "Expected job creation across the cultural industries : A sectoral division and its implications for cultural policy," Other publications TiSEM 7ce678fe-ba20-4daa-907c-c, Tilburg University, School of Economics and Management.
    10. Landoni, Paolo & Dell’era, Claudio & Frattini, Federico & Messeni Petruzzelli, Antonio & Verganti, Roberto & Manelli, Luca, 2020. "Business model innovation in cultural and creative industries: Insights from three leading mobile gaming firms," Technovation, Elsevier, vol. 92.
    11. Carlos Martin-Rios & Eva Parga-Dans & Susana Pasamar, 2019. "Innovation strategies and complementarity between innovation activities: the case of commercial archaeological firms," Service Business, Springer;Pan-Pacific Business Association, vol. 13(4), pages 695-713, December.

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