IDEAS home Printed from https://ideas.repec.org/a/spr/svcbiz/v10y2016i4d10.1007_s11628-015-0287-9.html
   My bibliography  Save this article

Corporate identity management in the banking sector: effects on employees’ identification, identity attractiveness, and job satisfaction

Author

Listed:
  • Rafael Bravo

    (Universidad de Zaragoza)

  • Jorge Matute

    (Universidad de Zaragoza)

  • José M. Pina

    (Universidad de Zaragoza)

Abstract

This paper analyzes the effects of corporate identity management (CIM) on employees’ responses. Specifically, it advances previous literature by exploring how CIM dimensions affect identity attractiveness, organizational identification, and job satisfaction from the employees’ perspective. The empirical study is aimed at 293 branch managers in the Spanish banking sector, an industry facing changes in the corporate identity of many financial entities. The results show the relative importance of each dimension and help brand managers to anticipate the effects of CIM practices. Of all the dimensions, it highlights the key role of the employee–client focus strategy.

Suggested Citation

  • Rafael Bravo & Jorge Matute & José M. Pina, 2016. "Corporate identity management in the banking sector: effects on employees’ identification, identity attractiveness, and job satisfaction," Service Business, Springer;Pan-Pacific Business Association, vol. 10(4), pages 687-714, December.
    • Handle: RePEc:spr:svcbiz:v:10:y:2016:i:4:d:10.1007_s11628-015-0287-9
    DOI: 10.1007/s11628-015-0287-9
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s11628-015-0287-9
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s11628-015-0287-9?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Evanschitzky, Heiner & Wangenheim, Florian v. & Wünderlich, Nancy V., 2012. "Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops," Journal of Retailing, Elsevier, vol. 88(3), pages 356-366.
    2. Laurie S. Kirsch, 1997. "Portfolios of Control Modes and IS Project Management," Information Systems Research, INFORMS, vol. 8(3), pages 215-239, September.
    3. Olivier Herrbach & Karim Mignonac, 2004. "How Organizational Image Affects Employee Attitudes," Post-Print halshs-00006024, HAL.
    4. Whelan, Susan & Davies, Gary & Walsh, Margaret & Bourke, Rita, 2010. "Public sector corporate branding and customer orientation," Journal of Business Research, Elsevier, vol. 63(11), pages 1164-1171, November.
    5. Wallace, Elaine & de Chernatony, Leslie & Buil, Isabel, 2013. "Building bank brands: How leadership behavior influences employee commitment," Journal of Business Research, Elsevier, vol. 66(2), pages 165-171.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Cindy Yunhsin Chou & Yung-Cheng Shen & Po-Han Wu & Heng-Yu Lin, 2022. "Employee perceived meaning of work and service adaptive behavior: a psychological resourcefulness perspective," Service Business, Springer;Pan-Pacific Business Association, vol. 16(4), pages 1035-1063, December.
    2. Tourky, Marwa & Alwi, Sharifah Faridah Syed & Kitchen, Philip & Melewar, T.C. & Shaalan, Ahmed, 2020. "New conceptualization and measurement of corporate identity: Evidence from UK food and beverage industry," Journal of Business Research, Elsevier, vol. 109(C), pages 595-606.
    3. Carlos Martin-Rios & Eva Parga-Dans & Susana Pasamar, 2019. "Innovation strategies and complementarity between innovation activities: the case of commercial archaeological firms," Service Business, Springer;Pan-Pacific Business Association, vol. 13(4), pages 695-713, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Lau, Patricia Yin Yin & Tong, Jane L.Y. Terpstra & Lien, Bella Ya-Hui & Hsu, Yen-Chen & Chong, Chooi Ling, 2017. "Ethical work climate, employee commitment and proactive customer service performance: Test of the mediating effects of organizational politics," Journal of Retailing and Consumer Services, Elsevier, vol. 35(C), pages 20-26.
    2. Gordon Liu & Catherine Liston-Heyes & Wai-Wai Ko, 2010. "Employee Participation in Cause-Related Marketing Strategies: A Study of Management Perceptions from British Consumer Service Industries," Journal of Business Ethics, Springer, vol. 92(2), pages 195-210, March.
    3. Waratta Authayarat & Hiroyuki Umemuro, 2012. "Workplace Environment Characteristics as Antecedents of Affective Well-being in the Workplace," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), vol. 3(6), pages 307-324, December.
    4. Hao Ren & Rongrong Wang & Suopeng Zhang & An Zhang, 2017. "How Do Internet Enterprises Obtain Sustainable Development of Organizational Ecology? A Case Study of LeEco Using Institutional Logic Theory," Sustainability, MDPI, vol. 9(8), pages 1-21, August.
    5. Panos Constantinides & Ola Henfridsson & Geoffrey G. Parker, 2018. "Introduction—Platforms and Infrastructures in the Digital Age," Information Systems Research, INFORMS, vol. 29(2), pages 381-400, June.
    6. Rob Gleasure & Kieran Conboy & Lorraine Morgan, 2019. "Talking Up a Storm: How Backers Use Public Discourse to Exert Control in Crowdfunded Systems Development Projects," Information Systems Research, INFORMS, vol. 30(2), pages 447-465, June.
    7. Shuili Du & C. Bhattacharya & Sankar Sen, 2015. "Corporate Social Responsibility, Multi-faceted Job-Products, and Employee Outcomes," Journal of Business Ethics, Springer, vol. 131(2), pages 319-335, October.
    8. Ling Xue & Gautam Ray & Bin Gu, 2011. "Environmental Uncertainty and IT Infrastructure Governance: A Curvilinear Relationship," Information Systems Research, INFORMS, vol. 22(2), pages 389-399, June.
    9. Haberstroh, Martin & Wolf, Joachim, 2005. "Individuelle Autonomie in Projektteams," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 585, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
    10. White, Michael & Bryson, Alex, 2011. "HRM and workplace motivation: incremental and threshold effects," LSE Research Online Documents on Economics 121761, London School of Economics and Political Science, LSE Library.
    11. Leonard Bright, 2022. "Why Does PSM Lead to Higher Work Stress? Exploring the Role that Organizational Identity Theory has on the Relationship between Public Service Motivation and External-Related Stress among Federal Gove," Public Organization Review, Springer, vol. 22(3), pages 803-820, September.
    12. Downes, Rebecca & Daellenbach, Urs & Donnelly, Noelle, 2023. "Remote control: Attitude monitoring and informal control in distributed teams," Journal of Business Research, Elsevier, vol. 154(C).
    13. Kaenat Malik & Prof.Dr.Tariq Jalees, 2019. "The Mediating Role Of Employer Branding Between Employee Satisfaction And Talent Management," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 15(2), pages 75-94.
    14. Rauter, Romana & Globocnik, Dietfried & Baumgartner, Rupert J., 2023. "The role of organizational controls to advance sustainability innovation performance," Technovation, Elsevier, vol. 128(C).
    15. Laurie J. Kirsch & V. Sambamurthy & Dong-Gil Ko & Russell L. Purvis, 2002. "Controlling Information Systems Development Projects: The View from the Client," Management Science, INFORMS, vol. 48(4), pages 484-498, April.
    16. Amrit Tiwana & Benn Konsynski & Ashley A. Bush, 2010. "Research Commentary ---Platform Evolution: Coevolution of Platform Architecture, Governance, and Environmental Dynamics," Information Systems Research, INFORMS, vol. 21(4), pages 675-687, December.
    17. Pankaj Nagpal & Andreas I. Nicolaou & Kalle Lyytinen, 2014. "Outsourcing And Market Value Of The Firm: Toward A Comprehensive Model," Intelligent Systems in Accounting, Finance and Management, John Wiley & Sons, Ltd., vol. 21(1), pages 19-38, January.
    18. Liu, Zuoming & Jayaraman, Vaidy & Luo, Yadong, 2017. "The unbalanced indirect effects of task characteristics on performance in professional service outsourcing," International Journal of Production Economics, Elsevier, vol. 193(C), pages 281-293.
    19. Ragu-Nathan, Bhanu S. & Apigian, Charles H. & Ragu-Nathan, T. S. & Tu, Qiang, 2004. "A path analytic study of the effect of top management support for information systems performance," Omega, Elsevier, vol. 32(6), pages 459-471, December.
    20. Chol-Jung Park & Soo-Yong Kim & Minh V. Nguyen, 2021. "Fuzzy TOPSIS Application to Rank Determinants of Employee Retention in Construction Companies: South Korean Case," Sustainability, MDPI, vol. 13(11), pages 1-16, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:svcbiz:v:10:y:2016:i:4:d:10.1007_s11628-015-0287-9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.