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Art of the Deal: Contemporary Art in a Global Financial Market

Author

Listed:
  • Noah Horowitz

    (Sotheby’s Institute of Art)

Abstract

Art today is defined by its relationship to money as never before. Prices have been driven to unprecedented heights, conventional boundaries within the art world have collapsed, and artists think ever more strategically about how to advance their careers. Art is no longer simply made, but packaged, sold, and branded. In Art of the Deal, Noah Horowitz exposes the inner workings of the contemporary art market, explaining how this unique economy came to be, how it works, and where it’s headed. In a new postscript, Horowitz reflects on the evolution of the trade since the book’s original release in 2011, shining light on the market’s continued ascent as well as its most urgent challenges.

Suggested Citation

  • Noah Horowitz, 2014. "Art of the Deal: Contemporary Art in a Global Financial Market," Economics Books, Princeton University Press, edition 1, number 10361.
    • Handle: RePEc:pup:pbooks:10361
    as

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    Citations

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    Cited by:

    1. Etro, Federico & Stepanova, Elena, 2021. "Art return rates from old master paintings to contemporary art," Journal of Economic Behavior & Organization, Elsevier, vol. 181(C), pages 94-116.
    2. Maria Marchenko, 2020. "Peer effects in art prices," Department of Economics Working Papers wuwp298, Vienna University of Economics and Business, Department of Economics.
    3. Carlos Martin-Rios & Eva Parga-Dans & Susana Pasamar, 2019. "Innovation strategies and complementarity between innovation activities: the case of commercial archaeological firms," Service Business, Springer;Pan-Pacific Business Association, vol. 13(4), pages 695-713, December.

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