Relationship Value –A Study of Various Published Articles
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DOI: 10.18843/ijcms/v9i2/11
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References listed on IDEAS
- Wolfgang Ulaga & Andreas Eggert, 2005. "Relationship Value in Business Market: The Construct and its Dimension," Post-Print hal-00482539, HAL.
- Wolfgang Ulaga, 2003. "Capturing value creation in business relationships: A customer perspective," Post-Print hal-00484963, HAL.
- Samiee, Saeed & Walters, Peter G. P., 2003. "Relationship marketing in an international context: a literature review," International Business Review, Elsevier, vol. 12(2), pages 193-214, April.
- Wolfgang Ulaga, 2001. "Customer Value in Business Markets: An Agenda for Inquiry," Post-Print hal-00485122, HAL.
- Deonir De Toni & Gabriel Sperandio Milan & Geverson Custódio Costa & Fabiano Larentis, 2015. "Existing Relational Practice Between a Manufacturer and its Distributors and the Perception of the Relationship Value in the Dyad," Brazilian Business Review, Fucape Business School, vol. 12(6), pages 48-71, November.
- Wolfgang Ulaga & Samir Chacour, 2001. "Measuring Customer-Perceived Value in Business Markets: A Prerequisite for Marketing Strategy Development and Implementation," Post-Print hal-00485109, HAL.
- Wolfgang Ulaga & Andreas Eggert, 2006. "Relationship value and relationship quality: Broadening the nomological network of business-to-business relationships," Post-Print hal-00482522, HAL.
- Wolfgang Ulaga & Andreas Eggert S & Sabine Hollmann, 2009. "Benchmarking the Impact of Customer Share in Key-Supplier Relationships," Post-Print hal-00491693, HAL.
- Zhang, Ruijin & Li, Guoxin & Wang, Zhengpei & Wang, Haiyan, 2016. "Relationship value based on customer equity influences on online group-buying customer loyalty," Journal of Business Research, Elsevier, vol. 69(9), pages 3820-3826.
- Andreas Eggert & Wolfgang Ulaga & Franzizka Schultz, 2006. "Value creation in the relationship life cycle: A quasi-longitudinal analysis," Post-Print hal-00482487, HAL.
- R. Chumpitaz & N. Paparoidamis, 2007. "Service quality, relationship satisfaction, trust, commitment, and business-to-business loyalty," Post-Print hal-00199063, HAL.
- Andreas Eggert & Wolfgang Ulaga, 2002. "Customer perceived value: a substitute for satisfaction in business markets?," Post-Print hal-00484980, HAL.
- Wolfgang Ulaga & Andreas Eggert, 2006. "Value-Based Differentiation in Business Relationships: Gaining and Sustaining Key Supplier Status," Post-Print hal-00482456, HAL.
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Keywords
Relationship value; Relationship Marketing; Buyer-Seller Relationships; Value creation; Value drivers.;All these keywords.
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