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A causal analytic approach to student satisfaction index modeling

Author

Listed:
  • Ali Turkyilmaz

    (Fatih University)

  • Leyla Temizer

    (Fatih University)

  • Asil Oztekin

    (University of Massachusetts Lowell)

Abstract

The increasing number of new higher education institutions (HEIs) has resulted in a fierce competition for attracting and retaining the best students. In line with these purposes, this study is aimed at devising a student satisfaction index (SSI) model for the HEIs. The SSI model is developed to measure the satisfaction of students in terms of different aspects such as image of the university, expectations, perceived quality, perceived value, and loyalty. The SSI model was developed using the Bayesian neural networks-based Universal Structure Modeling method. The results provide strategically valuable information for HEIs decision makers with regard to influential factors of student satisfaction and loyalty.

Suggested Citation

  • Ali Turkyilmaz & Leyla Temizer & Asil Oztekin, 2018. "A causal analytic approach to student satisfaction index modeling," Annals of Operations Research, Springer, vol. 263(1), pages 565-585, April.
    • Handle: RePEc:spr:annopr:v:263:y:2018:i:1:d:10.1007_s10479-016-2245-x
    DOI: 10.1007/s10479-016-2245-x
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    References listed on IDEAS

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    1. Costas Zafiropoulos & Vasiliki Vrana, 2007. "Service quality assessment in a Greek higher education institute," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 9(1), pages 33-45, October.
    2. Jörg Henseler & Marko Sarstedt, 2013. "Goodness-of-fit indices for partial least squares path modeling," Computational Statistics, Springer, vol. 28(2), pages 565-580, April.
    3. Henry Kaiser, 1974. "An index of factorial simplicity," Psychometrika, Springer;The Psychometric Society, vol. 39(1), pages 31-36, March.
    4. John Hulland, 1999. "Use of partial least squares (PLS) in strategic management research: a review of four recent studies," Strategic Management Journal, Wiley Blackwell, vol. 20(2), pages 195-204, February.
    5. Helena Alves & Mário Raposo, 2007. "Student Satisfaction Index in Portuguese Public Higher Education," The Service Industries Journal, Taylor & Francis Journals, vol. 27(6), pages 795-808, September.
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    Cited by:

    1. Anita Kéri & Erzsébet Hetesi, 2022. "Is it only the university they are satisfied with? – Foreign student satisfaction and its effect on loyalty," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(3), pages 601-622, September.
    2. Li, Han & Gupta, Ashish & Zhang, Jie & Flor, Nick, 2020. "Who will use augmented reality? An integrated approach based on text analytics and field survey," European Journal of Operational Research, Elsevier, vol. 281(3), pages 502-516.
    3. Nina Petreska & Jana Prodanova & Ljupco Kocarev, 2023. "Should I Leave My Country? Higher Education Value Shaping Students’ Satisfaction and Brain Drain Intentions in Western Balkans," SAGE Open, , vol. 13(4), pages 21582440231, November.
    4. Faisal Khalil-Ur-Rehman* & Muhammad Farooq & Tansholpan Bekmyrza & Waqar Younas & Valliappan Raju, 2018. "Investigating the Factors Impacting the Student Satisfaction With the Universities: A Comparative Study of Malaysia and Pakistan," The Journal of Social Sciences Research, Academic Research Publishing Group, pages 117-126:2.

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