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The influence of ubiquitous connectivity, trust, personality and generational effects on mobile tourism purchases

Author

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  • Roberto P. Q. Falcao

    (Universidade Federal Fluminense, PPGE
    Pontifícia Universidade Católica, IAG)

  • J. B. Ferreira

    (Pontifícia Universidade Católica, IAG)

  • Murilo Carrazedo Marques da Costa Filho

    (Pontifícia Universidade Católica, IAG)

Abstract

Tourism has been considerably impacted by technological advancements, in which smartphones have been key enablers of this transformation, offering convenience and flexibility for online platforms access anytime and anywhere for faster decision-making during a trip. We address this trend by devising and testing a comprehensive conceptual model for predicting travelers’ intentions of mobile tourism purchase. We extend the technology acceptance model (TAM) to include ubiquitous connectivity and trust, two constructs that have been shown to be relevant to both m-commerce and travel contexts. Additionally, we analyze personality traits as potential individual external variables. The results support most of the hypothesis of the proposed model, indicating that, in addition to the TAM constructs (perceived usefulness and perceived ease of use), perceived ubiquitous connectivity and trust, together with personality traits such as openness to experience and need for arousal, play a significant role in enhancing the explanation of travelers’ intentions to purchase tourism-related products and services through mobile. Differences in effects related to consumers’ generations (X and Y) are also discussed.

Suggested Citation

  • Roberto P. Q. Falcao & J. B. Ferreira & Murilo Carrazedo Marques da Costa Filho, 2019. "The influence of ubiquitous connectivity, trust, personality and generational effects on mobile tourism purchases," Information Technology & Tourism, Springer, vol. 21(4), pages 483-514, December.
    • Handle: RePEc:spr:infott:v:21:y:2019:i:4:d:10.1007_s40558-019-00154-1
    DOI: 10.1007/s40558-019-00154-1
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    2. Inês Carvalho & Ana Ramires & Montserrat Iglesias, 2023. "Attitudes towards machine translation and languages among travelers," Information Technology & Tourism, Springer, vol. 25(2), pages 175-204, June.
    3. Andreas Strebinger & Horst Treiblmaier, 2022. "Profiling early adopters of blockchain-based hotel booking applications: demographic, psychographic, and service-related factors," Information Technology & Tourism, Springer, vol. 24(1), pages 1-30, March.
    4. Shifeng Wu & Emily Ma & Jiangyun Wang & Dan Li, 2022. "Experience with Travel Mobile Apps and Travel Intentions—The Case of University Students in China," Sustainability, MDPI, vol. 14(19), pages 1-16, October.
    5. Ferreira, Daniel Brantes & Giovannini, Cristiane & Gromova, Elizaveta & da Rocha Schmidt, Gustavo, 2022. "Arbitration chambers and trust in technology provider: Impacts of trust in technology intermediated dispute resolution proceedings," Technology in Society, Elsevier, vol. 68(C).

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