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Information technology and consumer behavior in travel and tourism: Insights from travel planning using the internet

Author

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  • Xiang, Zheng
  • Magnini, Vincent P.
  • Fesenmaier, Daniel R.

Abstract

Sustaining business success hinges upon a firm׳s ability to understand and capitalize on consumer behavior trends. Synthesizing information from a variety of sources, this paper discusses the nature of use of the Internet by American travelers. In general, the adoption of the Internet has reached a level of saturation and some traditional channels such as online travel agencies (OTAs) continue to dominate travel planning. While traditional means of Internet use for travel planning appears to be widespread across all customer segments, higher-order Internet uses (i.e., social media) are now prevalent among some segments, particularly among travelers of Generation Y. Also, there seems to be an important bifurcation in the traveler population in that the traditional online consumers remain unchanged with their pattern of use of online tools while sizable groups are adopting emergent information sources and transaction channels. This article details the particulars of these trends and offers managerial implications and future research directions.

Suggested Citation

  • Xiang, Zheng & Magnini, Vincent P. & Fesenmaier, Daniel R., 2015. "Information technology and consumer behavior in travel and tourism: Insights from travel planning using the internet," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 244-249.
    • Handle: RePEc:eee:joreco:v:22:y:2015:i:c:p:244-249
    DOI: 10.1016/j.jretconser.2014.08.005
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    References listed on IDEAS

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    1. Xiang, Zheng & Gretzel, Ulrike, 2010. "Role of social media in online travel information search," Tourism Management, Elsevier, vol. 31(2), pages 179-188.
    2. Morgan, Robert M. & Hunt, Shelby, 1999. "Relationship-Based Competitive Advantage: The Role of Relationship Marketing in Marketing Strategy," Journal of Business Research, Elsevier, vol. 46(3), pages 281-290, November.
    3. Zehrer, Anita & Crotts, John C. & Magnini, Vincent P., 2011. "The perceived usefulness of blog postings: An extension of the expectancy-disconfirmation paradigm," Tourism Management, Elsevier, vol. 32(1), pages 106-113.
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