On the relationship between print and mobile channels for newspapers
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DOI: 10.1007/s12525-017-0263-4
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- Thomas Hess & Ioanna Constantiou, 2018. "Introduction to the special issue on “Digitalization and the Media Industry”," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(1), pages 77-78, February.
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Keywords
Mobile apps; Print media; News; Substitution; Complementarity; Customer lifetime value; Survival analysis;All these keywords.
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