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Customer Relationship Management

Author

Listed:
  • V. Kumar

    (Georgia State University)

  • Werner Reinartz

    (University of Cologne)

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Suggested Citation

  • V. Kumar & Werner Reinartz, 2018. "Customer Relationship Management," Springer Texts in Business and Economics, Springer, edition 3, number 978-3-662-55381-7, October.
    • Handle: RePEc:spr:sptbec:978-3-662-55381-7
    DOI: 10.1007/978-3-662-55381-7
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