Customer Relationship Management
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-662-55381-7
Download full text from publisher
To our knowledge, this item is not available for download. To find whether it is available, there are three options:1. Check below whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
Other versions of this item:
- V. Kumar & Werner Reinartz, 2012. "Customer Relationship Management," Springer Texts in Business and Economics, Springer, edition 2, number 978-3-642-20110-3, June.
Book Chapters
The following chapters of this book are listed in IDEAS- V. Kumar & Werner Reinartz, 2018. "Strategic CRM Today," Springer Texts in Business and Economics, in: Customer Relationship Management, edition 3, chapter 1, pages 3-16, Springer.
- V. Kumar & Werner Reinartz, 2018. "Concepts of Customer Value," Springer Texts in Business and Economics, in: Customer Relationship Management, edition 3, chapter 2, pages 17-29, Springer.
- V. Kumar & Werner Reinartz, 2018. "Strategic CRM," Springer Texts in Business and Economics, in: Customer Relationship Management, edition 3, chapter 3, pages 33-48, Springer.
- V. Kumar & Werner Reinartz, 2018. "Implementing the CRM Strategy," Springer Texts in Business and Economics, in: Customer Relationship Management, edition 3, chapter 4, pages 49-76, Springer.
- V. Kumar & Werner Reinartz, 2018. "Customer Analytics Part I," Springer Texts in Business and Economics, in: Customer Relationship Management, edition 3, chapter 5, pages 79-99, Springer.
- V. Kumar & Werner Reinartz, 2018. "Customer Analytics Part II," Springer Texts in Business and Economics, in: Customer Relationship Management, edition 3, chapter 6, pages 101-134, Springer.
- V. Kumar & Werner Reinartz, 2018. "Data Mining," Springer Texts in Business and Economics, in: Customer Relationship Management, edition 3, chapter 7, pages 135-155, Springer.
- V. Kumar & Werner Reinartz, 2018. "Using Databases," Springer Texts in Business and Economics, in: Customer Relationship Management, edition 3, chapter 8, pages 157-167, Springer.
- V. Kumar & Werner Reinartz, 2018. "Software Tools and Dashboards," Springer Texts in Business and Economics, in: Customer Relationship Management, edition 3, chapter 9, pages 171-178, Springer.
- V. Kumar & Werner Reinartz, 2018. "Loyalty Programs: Design and Effectiveness," Springer Texts in Business and Economics, in: Customer Relationship Management, edition 3, chapter 10, pages 179-205, Springer.
- V. Kumar & Werner Reinartz, 2018. "Campaign Management," Springer Texts in Business and Economics, in: Customer Relationship Management, edition 3, chapter 11, pages 207-235, Springer.
- V. Kumar & Werner Reinartz, 2018. "Impact of CRM on Marketing Channels," Springer Texts in Business and Economics, in: Customer Relationship Management, edition 3, chapter 12, pages 237-264, Springer.
- V. Kumar & Werner Reinartz, 2018. "CRM Issues in the Business-To-Business Context," Springer Texts in Business and Economics, in: Customer Relationship Management, edition 3, chapter 13, pages 265-283, Springer.
- V. Kumar & Werner Reinartz, 2018. "Customer Privacy Concerns and Privacy Protective Responses," Springer Texts in Business and Economics, in: Customer Relationship Management, edition 3, chapter 14, pages 285-309, Springer.
- V. Kumar & Werner Reinartz, 2018. "CRM in Social Media," Springer Texts in Business and Economics, in: Customer Relationship Management, edition 3, chapter 15, pages 311-326, Springer.
- V. Kumar & Werner Reinartz, 2018. "Applications of CRM in B2B and B2C Scenarios Part I," Springer Texts in Business and Economics, in: Customer Relationship Management, edition 3, chapter 16, pages 329-362, Springer.
- V. Kumar & Werner Reinartz, 2018. "Applications of CRM in B2B and B2C Scenarios Part II," Springer Texts in Business and Economics, in: Customer Relationship Management, edition 3, chapter 17, pages 363-384, Springer.
- V. Kumar & Werner Reinartz, 2018. "Future of CRM," Springer Texts in Business and Economics, in: Customer Relationship Management, edition 3, chapter 18, pages 385-404, Springer.
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sptbec:978-3-662-55381-7. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
We have no bibliographic references for this item. You can help adding them by using this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.