The New Paradigm of the Omnichannel Retailing: Key Drivers, New Challenges and Potential Outcomes Resulting from the Adoption of an Omnichannel Approach
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Cited by:
- Gao, Mengjia & Huang, Lin, 2021. "Quality of channel integration and customer loyalty in omnichannel retailing: The mediating role of customer engagement and relationship program receptiveness," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
- Silvia Bellini & Simone Aiolfi & Maria Grazia Cardinali, 2023. "How to Promote Healthier Shopping Behaviour: Which Are the Most Effective Retail Marketing’ Levers in E-Commerce Grocery," International Journal of Business and Management, Canadian Center of Science and Education, vol. 16(3), pages 101-101, April.
- Pedro Cuesta-Valiño & Javier Alonso-García & Federico Pablo-Martí & Estela Núnez-Barriopedro, 2024. "Constraints and barriers on industrial customer performance in an omnichannel ecosystem," Review of Managerial Science, Springer, vol. 18(9), pages 2749-2780, September.
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JEL classification:
- R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
- Z0 - Other Special Topics - - General
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