The effects of transforming mobile services into mobile promotions
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DOI: 10.1016/j.jbusres.2020.08.033
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Cited by:
- Basu, Bibaswan & Sebastian, M.P. & Kar, Arpan Kumar, 2024. "What affects the promoting intention of mobile banking services? Insights from mining consumer reviews," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
- Heba E. Hassan, 2024. "The role of mobile shopping service quality in enhancing customers M-satisfaction, M-loyalty, and E-word of mouth," Future Business Journal, Springer, vol. 10(1), pages 1-14, December.
- Kim, Jong Min & Lee, Eunkyung & Mariani, Marcello M., 2021. "The influence of launching mobile channels on online customer reviews," Journal of Business Research, Elsevier, vol. 137(C), pages 366-378.
- Zhang, Qi & Ariffin, Shaizatulaqma Kamalul & Richardson, Christopher & Wang, Yuling, 2023. "Influencing factors of customer loyalty in mobile payment: A consumption value perspective and the role of alternative attractiveness," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
- Silva, Susana C. & Rocha, Thelma Valeria & De Cicco, Roberta & Galhanone, Renata Fernandes & Manzini Ferreira Mattos, Luiza Tari, 2021. "Need for touch and haptic imagery: An investigation in online fashion shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
- Rodríguez-Priego, Nuria & Porcu, Lucia & Kitchen, Philip J., 2022. "Sharing but caring: Location based mobile applications (LBMA) and privacy protection motivation," Journal of Business Research, Elsevier, vol. 140(C), pages 546-555.
- Hsieh, Jung-Kuei, 2023. "The impact of influencers' multi-SNS use on followers’ behavioral intentions: An integration of cue consistency theory and social identity theory," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
- Chia-chi Sun & Shih-chi Chang, 2021. "An Examination of the Catalyst for Tapping into Mobile Financial Services in the Post-COVID-19 World," Mathematics, MDPI, vol. 9(16), pages 1-19, August.
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Keywords
Mobile services; Mobile promotions; Expectation confirmation theory; Disappointment theory; Awareness of persuasion; Message source;All these keywords.
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