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Customer Relationship Management

Author

Listed:
  • V. Kumar

    (Georgia State University)

  • Werner Reinartz

    (University of Cologne)

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Suggested Citation

  • V. Kumar & Werner Reinartz, 2012. "Customer Relationship Management," Springer Texts in Business and Economics, Springer, edition 2, number 978-3-642-20110-3, October.
    • Handle: RePEc:spr:sptbec:978-3-642-20110-3
    DOI: 10.1007/978-3-642-20110-3
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