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Impacts of Advertising, Attitudes, Lifestyles, and Health on the Demand for U.S. Pork: A Micro-Level Analysis

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  • Capps, Oral
  • Park, Jaehong

Abstract

Using data from the 1994-1996 CSFII/DHKS, we identify and assess factors affecting the decision to consume pork and conditional on consuming pork, the decision of the amount of pork intake. Branded and generic advertising of pork play a prominent role in both decisions. Beef advertising, however, does not significantly affect either the probability of consuming pork or the amount of pork intake. Key health, attitudinal and lifestyle factors are smoking status, dietary status, body mass index, the importance of nutrition in buying food, and trimming visible fat from meat. These factors however impact the probability of consuming pork rather than the amount of pork consumed. Region, urbanization, race, age, income, and seasonality also affect pork demand.

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  • Capps, Oral & Park, Jaehong, 2002. "Impacts of Advertising, Attitudes, Lifestyles, and Health on the Demand for U.S. Pork: A Micro-Level Analysis," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 34(1), pages 1-15, April.
    • Handle: RePEc:cup:jagaec:v:34:y:2002:i:01:p:1-15_00
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    Cited by:

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    2. Luke, Jaime R. & Tonsor, Glynn T. & Brown, D. Scott, 2024. "Wholesale pork demand: Understanding primal-level heterogeneity," Journal of Commodity Markets, Elsevier, vol. 34(C).
    3. Capps, O., . "Targeted Advertising and Promotion Campaigns_A Case Study of the National Pork Board," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 38(1).
    4. Yadavalli, Anita & Jones, Keithly, 2014. "Does media influence consumer demand? The case of lean finely textured beef in the United States," Food Policy, Elsevier, vol. 49(P1), pages 219-227.
    5. Xuqi Chen & Yan Heng & Zhifeng Gao & Yuan Jiang, 2022. "Impacts of duo‐regional generic advertising of social media on consumer preference," Agribusiness, John Wiley & Sons, Ltd., vol. 38(1), pages 21-44, January.
    6. Beatrice D. Simo-Kengne & Johane Dikgang & Sunita Prugsamatz Ofstad, 2018. "Effect of marine protected areas and macroeconomic environment on meat consumption in SEAFO countries," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 6(1), pages 1-13, December.
    7. Stewart, Hayden & Dong, Diansheng, 2018. "The Relationship Between Patronizing Direct-to-Consumer Outlets and a Household’s Demand for Fruits and Vegetables," Economic Research Report 276254, United States Department of Agriculture, Economic Research Service.
    8. Chang, Hung-Hao & Just, David R., 2007. "Health Information Availability and the Consumption of Eggs: Are Consumers Bayesians?," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 32(1), pages 1-16, April.
    9. Drescher, Larissa S. & de Jonge, Janneke & Goddard, Ellen & Herzfeld, Thomas, 2012. "Consumer's stated trust in the food industry and meat purchases," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 29(4), pages 507-517.
    10. House, Lisa A. & Jiang, Yuan & Salois, Matthew, 2014. "Measures of Online Advertising Effectiveness: The Case of Orange Juice," 2014 AAEA/EAAE/CAES Joint Symposium: Social Networks, Social Media and the Economics of Food, May 29-30, 2014, Montreal, Canada 169776, Agricultural and Applied Economics Association.
    11. Lisa A. House & Yuan Jiang & Matthew Salois, 2015. "Measures of Online Advertising Effectiveness for Market Penetration: The Case of Orange Juice Consumers," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 63(4), pages 435-448, December.

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