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Consumer Confidence in the Safety of Food and Newspaper Coverage of Food Safety Issues: A Longitudinal Perspective

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  • Janneke De Jonge
  • Hans Van Trijp
  • Reint Jan Renes
  • Lynn J. Frewer

Abstract

This study develops a longitudinal perspective on consumer confidence in the safety of food to explore if, how, and why consumer confidence changes over time. In the first study, a theory‐based monitoring instrument for consumer confidence in the safety of food was developed and validated. The monitoring instrument assesses consumer confidence together with its determinants. Model and measurement invariance were validated rigorously before developments in consumer confidence in the safety of food and its determinants were investigated over time. The results from the longitudinal analysis show that across four waves of annual data collection (2003–2006), the framework was stable and that the relative importance of the determinants of confidence was, generally, constant over time. Some changes were observed regarding the mean ratings on the latent constructs. The second study explored how newspaper coverage of food safety related issues affects consumer confidence in the safety of food through subjective consumer recall of food safety incidents. The results show that the newspaper coverage on food safety issues is positively associated with consumer recall of food safety incidents, both in terms of intensity and recency of media coverage.

Suggested Citation

  • Janneke De Jonge & Hans Van Trijp & Reint Jan Renes & Lynn J. Frewer, 2010. "Consumer Confidence in the Safety of Food and Newspaper Coverage of Food Safety Issues: A Longitudinal Perspective," Risk Analysis, John Wiley & Sons, vol. 30(1), pages 125-142, January.
    • Handle: RePEc:wly:riskan:v:30:y:2010:i:1:p:125-142
    DOI: 10.1111/j.1539-6924.2009.01320.x
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    2. Baichen Jiang & Fallah Samuel Kassoh, 2022. "A Comparative Study of High-Quality Broiler Purchase Behavior between Chinese and Sierra Leonean Consumers: The Moderating Role of Uncertainty Avoidance," Sustainability, MDPI, vol. 15(1), pages 1-25, December.
    3. Xiaowei Wen & Sangluo Sun & Lin Li & Qinying He & Fu-Sheng Tsai, 2019. "Avian Influenza—Factors Affecting Consumers’ Purchase Intentions toward Poultry Products," IJERPH, MDPI, vol. 16(21), pages 1-13, October.
    4. Larissa Drescher & Janneke Jonge & Ellen Goddard & Thomas Herzfeld, 2012. "Consumer’s stated trust in the food industry and meat purchases," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 29(4), pages 507-517, December.
    5. Evans, Keith S. & Teisl, Mario F. & Lando, Amy. M. & Liu, Sherry T., 2020. "Risk perceptions and food-handling practices in the home," Food Policy, Elsevier, vol. 95(C).
    6. Michael Siegrist & Melanie Connor & Carmen Keller, 2012. "Trust, Confidence, Procedural Fairness, Outcome Fairness, Moral Conviction, and the Acceptance of GM Field Experiments," Risk Analysis, John Wiley & Sons, vol. 32(8), pages 1394-1403, August.
    7. Marike Isaak & Wolfgang Lentz, 2020. "Consumer Preferences for Sustainability in Food and Non-Food Horticulture Production," Sustainability, MDPI, vol. 12(17), pages 1-16, August.
    8. Hill, Jessica I. & Bharad, Abhishek Bhagwat & Harrison, R. Wes & Kinsey, Jean D. & Degeneffe, Dennis J., 2011. "An Analysis of Food Safety Events on Consumers’ Confidence and Consumers Attitude towards Preparedness of U.S. Food System," 2011 Annual Meeting, February 5-8, 2011, Corpus Christi, Texas 123174, Southern Agricultural Economics Association.
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    10. Tae Jin Cho & Sun Ae Kim & Hye Won Kim & Sun Min Park & Min Suk Rhee, 2020. "Changes in Consumers’ Food Purchase and Transport Behaviors over a Decade (2010 to 2019) Following Health and Convenience Food Trends," IJERPH, MDPI, vol. 17(15), pages 1-14, July.

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