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Economic impact of language tourism on mature sun and sand destinations: The case of Alicante (Spain)

Author

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  • Pilar Barra

    (Catholic University of Murcia, Spain)

  • Bartolomé Marco

    (University of Alicante, Spain)

  • Cristina Cachero

    (University of Alicante, Spain)

Abstract

The objective of this research is to measure the economic impact of language tourism in a medium-sized Spanish city, Alicante, which has been traditionally considered a sun and sand destination on the Mediterranean coast. This analysis aims to highlight the importance of developing a tourism diversification strategy and the desirability of promoting alternative forms of tourism. This investigation demonstrates the significant economic impact that language tourism has on a consolidated tourism destination as Alicante, which is higher, in relative terms, than the impact generated by conventional tourism. Based on the findings, the implications of the study are also discussed.

Suggested Citation

  • Pilar Barra & Bartolomé Marco & Cristina Cachero, 2019. "Economic impact of language tourism on mature sun and sand destinations: The case of Alicante (Spain)," Tourism Economics, , vol. 25(6), pages 923-941, September.
    • Handle: RePEc:sae:toueco:v:25:y:2019:i:6:p:923-941
    DOI: 10.1177/1354816618811556
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    References listed on IDEAS

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