Effectiveness of Loyalty Programs in Customer Retention: A Multiple Mediation Analysis
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DOI: 10.1177/22786821211000182
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Cited by:
- Nwankwo Cosmas Anayochukwu & Kanyangale MacDonald Isaac, 2023. "Customer Experience Management: Analysis of Customer Retention in Restaurants in Anambra State, Nigeria," Marketing of Scientific and Research Organizations, Sciendo, vol. 49(3), pages 1-26, September.
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Keywords
Loyalty programs; customer satisfaction; brand association; customer retention; multiple mediation;All these keywords.
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