The Role of Bonuses in Loyalty Programs – A literature review
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Note: This work was supported by a grant from the Hakon Swenson Stiftelsen.
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References listed on IDEAS
- Jisu J. Kim & Lena Steinhoff & Robert W. Palmatier, 2021. "An emerging theory of loyalty program dynamics," Journal of the Academy of Marketing Science, Springer, vol. 49(1), pages 71-95, January.
- Aîda Mimouni-Chaabane & Pierre Volle, 2010. "Perceived Benefits of Loyalty Programs: Scale Development and Implications for Relational Strategies," Post-Print halshs-00638594, HAL.
- repec:dau:papers:123456789/1603 is not listed on IDEAS
- Mimouni-Chaabane, Aîda & Volle, Pierre, 2010. "Perceived benefits of loyalty programs: Scale development and implications for relational strategies," Journal of Business Research, Elsevier, vol. 63(1), pages 32-37, January.
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Keywords
loyalty; loyalty programs; retail; bonus;All these keywords.
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