IDEAS home Printed from https://ideas.repec.org/a/zib/zbnwcm/v6y2022i2p81-88.html
   My bibliography  Save this article

Examining The Factors Influencing Water Conservation Intentions Amongst Peri-Urban Communities Of Ethekwini Municipality, South Africa

Author

Listed:
  • Surendra Thakur

    (Enterprise Development Unit, Durban University of Technology, Durban, South Africa)

  • Rookmoney Thakur

    (Department of Public Management and Economics, Durban University of Technology, 41 ML Sultan Road, Berea, 4000, South Africa)

  • Stanley Chibuzor Onwubu

    (Chemistry department, Durban University of Technology, Steve Biko Campus, Berea, 4000, South Africa)

  • Geoffrey Harris

    (Chemistry department, Durban University of Technology, Steve Biko Campus, Berea, 4000, South Africa)

Abstract

Using the Theory of Planned Bahaviour (TPB), this study aim to identify the factors that influence water conservation intention in peri-urban communities in South Africa. This study used a descriptive cross-sectional research design, and a quantitative research approach, which followed a positivist paradigm. Water users residing within the Waterloo low-costing housing area were selected by random sampling design (n=305). Data was collected through an anonymised research questionnaire. Structural equation model (SEM) was performed to establish the factors that predict water conservation intention. The findings showed that the path between the subjective norms and intentions (P=0.014) as well as attitude and intentions- (P=0.002) were significant. However, no relationship was found between water conservation practices and water conservation intention (P>0.05). This study conclusively suggests that water conservation intention among residences of peri-urban communities can be conceptualized as a function of their attitudes and subjective norms.

Suggested Citation

  • Surendra Thakur & Rookmoney Thakur & Stanley Chibuzor Onwubu & Geoffrey Harris, 2022. "Examining The Factors Influencing Water Conservation Intentions Amongst Peri-Urban Communities Of Ethekwini Municipality, South Africa," Water Conservation & Management (WCM), Zibeline International Publishing, vol. 6(2), pages 81-88, July.
    • Handle: RePEc:zib:zbnwcm:v:6:y:2022:i:2:p:81-88
    DOI: 10.26480/wcm.02.2022.81.88
    as

    Download full text from publisher

    File URL: https://www.watconman.org/archives-pdf/2wcm2022/2wcm2022-81-88.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.26480/wcm.02.2022.81.88?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Martos, A. & Pacheco-Torres, R. & Ordóñez, J. & Jadraque-Gago, E., 2016. "Towards successful environmental performance of sustainable cities: Intervening sectors. A review," Renewable and Sustainable Energy Reviews, Elsevier, vol. 57(C), pages 479-495.
    2. Stephanie N. Timm & Brian M. Deal, 2018. "Understanding the behavioral influences behind Singapore's water management strategies," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 61(10), pages 1654-1673, August.
    3. Aîda Mimouni-Chaabane & Pierre Volle, 2010. "Perceived Benefits of Loyalty Programs: Scale Development and Implications for Relational Strategies," Post-Print halshs-00638594, HAL.
    4. Xiaoyun Zhang & Feng Dong, 2020. "Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review," IJERPH, MDPI, vol. 17(18), pages 1-25, September.
    5. Mohd Roslan Mohd Tahir & Haziah Sa’ari & Rusnah Johare, 2017. "Illegal Street Racers’ Behavior: The Proposed Theory," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(7), pages 70-82, July.
    6. repec:dau:papers:123456789/1603 is not listed on IDEAS
    7. Aliyu, Abubakar Kabir & Modu, Babangida & Tan, Chee Wei, 2018. "A review of renewable energy development in Africa: A focus in South Africa, Egypt and Nigeria," Renewable and Sustainable Energy Reviews, Elsevier, vol. 81(P2), pages 2502-2518.
    8. Han, Heesup & Hsu, Li-Tzang (Jane) & Sheu, Chwen, 2010. "Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities," Tourism Management, Elsevier, vol. 31(3), pages 325-334.
    9. Wells, Victoria.K. & Taheri, Babak & Gregory-Smith, Diana & Manika, Danae, 2016. "The role of generativity and attitudes on employees home and workplace water and energy saving behaviours," Tourism Management, Elsevier, vol. 56(C), pages 63-74.
    10. Alalwan, Ali Abdallah & Dwivedi, Yogesh K. & Rana, Nripendra P. & Algharabat, Raed, 2018. "Examining factors influencing Jordanian customers’ intentions and adoption of internet banking: Extending UTAUT2 with risk," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 125-138.
    11. Mimouni-Chaabane, Aîda & Volle, Pierre, 2010. "Perceived benefits of loyalty programs: Scale development and implications for relational strategies," Journal of Business Research, Elsevier, vol. 63(1), pages 32-37, January.
    12. Mohd Roslan Mohd Tahir & Haziah Sa’ari & Rusnah Johare, 2017. "Studies pertaining to Illegal Street Racers’ Behaviour: Literature Review," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(6), pages 315-325, June.
    13. Paul, Justin & Modi, Ashwin & Patel, Jayesh, 2016. "Predicting green product consumption using theory of planned behavior and reasoned action," Journal of Retailing and Consumer Services, Elsevier, vol. 29(C), pages 123-134.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Chen, Yanyan & Mandler, Timo & Meyer-Waarden, Lars, 2021. "Three decades of research on loyalty programs: A literature review and future research agenda," Journal of Business Research, Elsevier, vol. 124(C), pages 179-197.
    2. Hsu, Chia-Lin & Chang, Chi-Ya & Yansritakul, Chutinart, 2017. "Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 145-152.
    3. Bruneau, Virginie & Swaen, Valérie & Zidda, Pietro, 2018. "Are loyalty program members really engaged? Measuring customer engagement with loyalty programs," Journal of Business Research, Elsevier, vol. 91(C), pages 144-158.
    4. Kang, Jun & Alejandro, Thomas Brashear & Groza, Mark D., 2015. "Customer–company identification and the effectiveness of loyalty programs," Journal of Business Research, Elsevier, vol. 68(2), pages 464-471.
    5. Brahim Idir, 2018. "L’impact des bénéfices perçus des programmes de fidélisation sur la fidélité à l’enseigne : le rôle médiateur de la fidélité au programme de fidélité," CEPN Working Papers 2018-03, Centre d'Economie de l'Université de Paris Nord.
    6. Marcus, Hagström & Rosengren, Sara & Hagberg, Johan, 2022. "The Role of Bonuses in Loyalty Programs – A literature review," SSE Working Paper Series in Business Administration 2022:1, Stockholm School of Economics.
    7. Waris, Idrees & Hameed, Irfan, 2019. "Using Extended Model of Theory of Planned Behavior to Predict Purchase Intention of Energy Efficient Home Appliances in Pakistan," MPRA Paper 109612, University Library of Munich, Germany.
    8. Sonja Fourie & Michael Goldman & Michael McCall, 2023. "Designing for loyalty programme effectiveness in the financial services industry," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(3), pages 502-525, September.
    9. Taneja, Shilpa & Ali, Liaqat, 2021. "Determinants of customers’ intentions towards environmentally sustainable banking: Testing the structural model," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    10. Bazargan, Amirhossein & Karray, Salma & Zolfaghari, Saeed, 2017. "Modeling reward expiry for loyalty programs in a competitive market," International Journal of Production Economics, Elsevier, vol. 193(C), pages 352-364.
    11. Mohd Sadiq & Mohd Adil & Justin Paul, 2021. "Does social influence turn pessimistic consumers green?," Business Strategy and the Environment, Wiley Blackwell, vol. 30(7), pages 2937-2950, November.
    12. Marlini Moodley & Sershan Naidoo, 2023. "Factors Contributing to Online or In-store Shopping among Academics from a Private Higher Education Institution in South Africa," International Review of Management and Marketing, Econjournals, vol. 13(6), pages 19-28, November.
    13. Mashaal A. M. Saif & Nazimah Hussin & Maizaitulaidawati Md Husin & Ayed Alwadain & Ayon Chakraborty, 2022. "Determinants of the Intention to Adopt Digital-Only Banks in Malaysia: The Extension of Environmental Concern," Sustainability, MDPI, vol. 14(17), pages 1-32, September.
    14. Heesup Han & Myong Jae Lee & Wansoo Kim, 2018. "Promoting towel reuse behaviour in guests: A water conservation management and environmental policy in the hotel industry," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1302-1312, December.
    15. Brashear-Alejandro, Thomas & Kang, Jun & Groza, Mark D., 2016. "Leveraging loyalty programs to build customer–company identification," Journal of Business Research, Elsevier, vol. 69(3), pages 1190-1198.
    16. Mohammed Anam Akhtar & Khurram Ajaz Khan & Hung Cuong Hoang, 2023. "Role of Social Networking Sites in Financial Product Choice: An Investigation Through the Theory of Planned Behavior," Business Perspectives and Research, , vol. 11(1), pages 44-62, January.
    17. Emel Yarimoglu & Tugrul Gunay, 2020. "The extended theory of planned behavior in Turkish customers' intentions to visit green hotels," Business Strategy and the Environment, Wiley Blackwell, vol. 29(3), pages 1097-1108, March.
    18. Mohd Azhar & Ruksar Ali & Sheeba Hamid & Mohd Junaid Akhtar & Mohd Nayyer Rahman, 2022. "Demystifying the effect of social media eWOM on revisit intention post-COVID-19: an extension of theory of planned behavior," Future Business Journal, Springer, vol. 8(1), pages 1-16, December.
    19. Kim, Woo Bin & Xie, Jiali & Choo, Ho Jung, 2023. "Role of perceived benefits of online shopping festival in vietnam: Differences between millennials and generation Z," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    20. Mark Anthony Camilleri & Livio Cricelli & Roberto Mauriello & Serena Strazzullo, 2023. "Consumer Perceptions of Sustainable Products: A Systematic Literature Review," Sustainability, MDPI, vol. 15(11), pages 1-18, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zib:zbnwcm:v:6:y:2022:i:2:p:81-88. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Zibeline International Publishing (email available below). General contact details of provider: https://www.watconman.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.