IDEAS home Printed from https://ideas.repec.org/a/rbs/ijbrss/v9y2020i4p41-50.html
   My bibliography  Save this article

Moderating effect of social media on relationship between entrepreneurial networking and performance of youth owned agro-processing SMEs in Kenya

Author

Listed:
  • Francis K. Kariuki

    (Business and Economics Department , School of Business, Karatina University –Africa, Nyeri, Kenya)

  • Beatrrice Ombaka

    (Business and Economics Department , School of Business, Karatina University –Africa, Nyeri, Kenya)

  • Teresia Kyalo

    (Business and Economics Department , School of Business, Karatina University –Africa, Nyeri, Kenya)

Abstract

This paper was anchored on a pragmatic research paradigm. The study used a cross-sectional survey where a self-semi structured questionnaire was administered to collect the primary data from the target population who were youth-owned SMEs. The study was limited to 135 youth-owned enterprises where 357 employees were selected randomly to form the study sample; the key respondents of the study were limited to owner-managers of small and micro enterprises and top management employees. The questionnaires were tested for reliability and validity. Data were analyzed using descriptive and inferential statistics. The study revealed that there is a significant relationship between youth-owned. The study revealed that entrepreneurship networking has a significant effect on the performance of the agro-processing SMEs owned by the youths. However, there is a need for SMEs to further establish networks outside their business circle and seek networks with other bigger firms in the market. The study, therefore, recommends that there is a need for SMEs to invest more in social media marketing and networking of the SMEs for improved performance. Key Words: Entrepreneurial, Networking, Performance, Agro-processing, Performance

Suggested Citation

  • Francis K. Kariuki & Beatrrice Ombaka & Teresia Kyalo, 2020. "Moderating effect of social media on relationship between entrepreneurial networking and performance of youth owned agro-processing SMEs in Kenya," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 9(4), pages 41-50, July.
  • Handle: RePEc:rbs:ijbrss:v:9:y:2020:i:4:p:41-50
    DOI: 10.20525/ijrbs.v9i4.705
    as

    Download full text from publisher

    File URL: https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/705/580
    Download Restriction: no

    File URL: https://doi.org/10.20525/ijrbs.v9i4.705
    Download Restriction: no

    File URL: https://libkey.io/10.20525/ijrbs.v9i4.705?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Rhona Johnsen & Isaac K. Ngugi & Peter Erdelyi, 2010. "Relational capabilities for value co-creation and innovation in SMEs," Post-Print hal-00771149, HAL.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ghulam-Muhammad Shah & Farid Ahmad & Shailesh Panwar & Manbar S. Khadka & Ajaz Ali & Suman Bisht, 2019. "Ocimum Sanctum [ Tulsi ]—An Alternative Additional Livelihood Option for the Poor and Smallholder Farmers," Sustainability, MDPI, vol. 11(1), pages 1-15, January.
    2. Hasyim & Sahyar & Mahmud, 2017. "Isolating Mechanism as a Mean to Improve Performance of SMEs," European Research Studies Journal, European Research Studies Journal, vol. 0(3A), pages 594-612.
    3. Appiah, Gloria & Bonsu, Samuel K. & Sarpong, David, 2021. "The unpowered customer: Co-creation as tactics of the weak," Journal of Business Research, Elsevier, vol. 133(C), pages 317-326.
    4. Meena Chavan & Renu Agarwal, 2016. "The Efficacy of Linkages for Relational Capability Building and Internationalization-Indian and Australian Mining Firms," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 15(1), pages 51-78, June.
    5. Gegužytė Gintarė & Bagdonienė Liudmila, 2021. "Value Co-Creation in Engineering Service Innovation: Resources and Capabilities Perspectives," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 29(4), pages 91-123, December.
    6. Diana Lorena Pineda Ospina, 2015. "Análisis bibliométrico para la identificación de factores de innovación en la industria alimenticia," Revista Ad-Minister, Universidad EAFIT, issue 27, pages 95-126, October.
    7. Aris Tri Haryanto & Tulus Haryono & Hunik Sri Runing Sawitri, 2017. "Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 484-491.
    8. Agustinus A. Toryanto & Hasyim, 2017. "Networking Quality and Trust in Professional Services," European Research Studies Journal, European Research Studies Journal, vol. 0(3A), pages 354-370.
    9. Jonathan Rösler & Tobias Söll & Louise Hancock & Thomas Friedli, 2021. "Value Co-Creation between Public Service Organizations and the Private Sector: An Organizational Capabilities Perspective," Administrative Sciences, MDPI, vol. 11(2), pages 1-20, May.
    10. Malik, Ashish & Sharma, Piyush & Kingshott, Russel & Laker, Benjamin, 2022. "Leveraging cultural and relational capabilities for business model innovation: The case of a digital media EMMNE," Journal of Business Research, Elsevier, vol. 149(C), pages 270-282.
    11. Handyanto Widjojo & Avanti Fontana & Gita Gayatri & Agus W. Soehadi, 2019. "Value Co-Creation For Marketing Innovation: Comparative Study In The Sme Community," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 24(03), pages 1-31, May.
    12. Matthews, Russell S. & Chalmers, Dominic M. & Fraser, Simon S., 2018. "The intersection of entrepreneurship and selling: An interdisciplinary review, framework, and future research agenda," Journal of Business Venturing, Elsevier, vol. 33(6), pages 691-719.
    13. Gliga, Gabriela & Evers, Natasha, 2023. "Marketing capability development through networking – An entrepreneurial marketing perspective," Journal of Business Research, Elsevier, vol. 156(C).
    14. Nuryakin & Vincent Didiek Wiet Aryanto & Mulyo Budi Setiawan, 2018. "Mediating effect of value creation in the relationship between relational capabilities on business performance," Contaduría y Administración, Accounting and Management, vol. 63(1), pages 33-34, Enero - M.
    15. Giulia Nardelli & Marcel Broumels, 2018. "Managing Innovation Processes Through Value Co-Creation: A Process Case From Business-To-Business Service Practise," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 22(03), pages 1-40, April.
    16. Garri, Myropi, 2021. "Coopetition, value co-creation, and knowledge-enhancement in the UK alpaca industry: A multi-level mechanism," European Management Journal, Elsevier, vol. 39(5), pages 545-557.
    17. Miri Kim & Jaeki Song & Jason Triche, 2015. "Toward an integrated framework for innovation in service: A resource-based view and dynamic capabilities approach," Information Systems Frontiers, Springer, vol. 17(3), pages 533-546, June.
    18. Hullova, Dusana & Laczko, Pavel & Frishammar, Johan, 2019. "Independent distributors in servitization: An assessment of key internal and ecosystem-related problems," Journal of Business Research, Elsevier, vol. 104(C), pages 422-437.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rbs:ijbrss:v:9:y:2020:i:4:p:41-50. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Umit Hacioglu (email available below). General contact details of provider: https://edirc.repec.org/data/ssbffea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.