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Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation

Author

Listed:
  • Aris Tri Haryanto

    (Department of Management, Sekolah Tinggi Ilmu Ekonomi AUB Surakarta, Indonesia)

  • Tulus Haryono

    (Faculty of Economics and Business, Universitas Sebelas Maret Surakarta, Indonesia,)

  • Hunik Sri Runing Sawitri

    (Faculty of Economics and Business, Universitas Sebelas Maret Surakarta, Indonesia)

Abstract

This study aims to empirically demonstrate the relationship of market orientation, learning orientation on innovation and business performance within the scope of the small and medium enterprises (SMEs). Besides, this research also explaines the importance of company’s innovation as a mediating relation to improve business performance. The samples of this study were 155 managers or owners of Meubeller SMEs in the Region of Karisidenan Surakarta. The sampling technique used in this research was purposive sampling. The basic consideration of this research was the experience of the SMEs Meubeller (either the manager or owner) in managing their businesses. The hypothesis testing results showed that market orientation gave positive effect on business performance and innovation of the company. Orientation learning gave positive effect on business performance and innovation of the company. Company’s innovation infl uenced business performance.

Suggested Citation

  • Aris Tri Haryanto & Tulus Haryono & Hunik Sri Runing Sawitri, 2017. "Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 484-491.
    • Handle: RePEc:eco:journ3:2017-01-63
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    References listed on IDEAS

    as
    1. Chien‐Huang Lin & Ching‐Huai Peng & Danny T. Kao, 2008. "The innovativeness effect of market orientation and learning orientation on business performance," International Journal of Manpower, Emerald Group Publishing Limited, vol. 29(8), pages 752-772, November.
    2. Rhona Johnsen & Isaac K. Ngugi & Peter Erdelyi, 2010. "Relational capabilities for value co-creation and innovation in SMEs," Post-Print hal-00771149, HAL.
    3. Yen Hsu, 2012. "Linking Design, Marketing, and Innovation: Managing the Connection for Competitive Advantage," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), vol. 3(6), pages 333-346, December.
    4. Slater, Stanley F. & Narver, John C., 1994. "Market orientation, customer value, and superior performance," Business Horizons, Elsevier, vol. 37(2), pages 22-28.
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    Cited by:

    1. Vivy Kristinae & Roby Sambung & Meitiana Sahay, 2019. "The Role Of Entrepreneurial Orientation In Product Innovation In Emerging Markets On The Local Products," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 4(2), pages 35-44, September.

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    More about this item

    Keywords

    Market Orientation; Learning Orientation; Performance; Innovation;
    All these keywords.

    JEL classification:

    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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