IDEAS home Printed from https://ideas.repec.org/a/wsi/ijimxx/v22y2018i03ns1363919618500305.html
   My bibliography  Save this article

Managing Innovation Processes Through Value Co-Creation: A Process Case From Business-To-Business Service Practise

Author

Listed:
  • GIULIA NARDELLI

    (Department of Management Engineering, Technical University of Denmark (DTU), Kgs. Lyngby, Denmark)

  • MARCEL BROUMELS

    (Department of Business and Social Sciences, Salzburg University of Applied Sciences, Salzburg, Austria)

Abstract

Value co-creation is a specific type of collaboration that is considered to be an innovative and interactive process between end users and organizations; it aims to increase the value of a product or service. This study investigates how a network of stakeholders collaborating to manage innovation openly co-creates value over time; it contributes to the existing literature on value co-creation by taking the perspective of the network as a whole. The study follows a case in which value co-creation unfolds over time across a network of stakeholders within the business-to-business facility service context. The in-depth longitudinal investigation of a network composed of a corporate customer and its external facility service providers revealed that a network of stakeholders co-creates value over time by (i) offering an adaptable structure for the network to organize innovation activities and establish support routines, (ii) facilitating interactions to support stakeholder relation development and (iii) allowing participants to achieve self-empowerment. Therefore, stakeholder value co-creation entails the combination of single value co-creation activities and overarching network progressions that allow for learning and inter-organizational trust among stakeholders.

Suggested Citation

  • Giulia Nardelli & Marcel Broumels, 2018. "Managing Innovation Processes Through Value Co-Creation: A Process Case From Business-To-Business Service Practise," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 22(03), pages 1-40, April.
    • Handle: RePEc:wsi:ijimxx:v:22:y:2018:i:03:n:s1363919618500305
    DOI: 10.1142/S1363919618500305
    as

    Download full text from publisher

    File URL: http://www.worldscientific.com/doi/abs/10.1142/S1363919618500305
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1142/S1363919618500305?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Markus A. Jääskeläinen & Samuli Kortelainen & Juha J. Hinkkanen, 2013. "Conceptualizing The Co-Creation Of Competitive Advantage In Technology-Intensive B2b Markets: Agent-Based Modeling Approach," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 17(03), pages 1-17.
    2. Pera, Rebecca & Occhiocupo, Nicoletta & Clarke, Jackie, 2016. "Motives and resources for value co-creation in a multi-stakeholder ecosystem: A managerial perspective," Journal of Business Research, Elsevier, vol. 69(10), pages 4033-4041.
    3. Etty Ragnhild Nilsen & Anne Haugen Gausdal, 2017. "The Multifaceted Role Of The Network Orchestrator — A Longitudinal Case Study," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(06), pages 1-23, August.
    4. Valentina Lazzarotti & Raffaella Manzini, 2009. "Different Modes Of Open Innovation: A Theoretical Framework And An Empirical Study," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 13(04), pages 615-636.
    5. Pim Den Hertog, 2000. "Knowledge-Intensive Business Services As Co-Producers Of Innovation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 4(04), pages 491-528.
    6. Ramaswamy, Venkat & Ozcan, Kerimcan, 2016. "Brand value co-creation in a digitalized world: An integrative framework and research implications," International Journal of Research in Marketing, Elsevier, vol. 33(1), pages 93-106.
    7. Hsieh, Jung-Kuei & Hsieh, Yi-Ching, 2015. "Dialogic co-creation and service innovation performance in high-tech companies," Journal of Business Research, Elsevier, vol. 68(11), pages 2266-2271.
    8. Korkman, Oskar & Storbacka, Kaj & Harald, Bo, 2010. "Practices as markets: Value co-creation in e-invoicing," Australasian marketing journal, Elsevier, vol. 18(4), pages 236-247.
    9. Anisha Shanmugam & Christopher Durugbo, 2015. "Why Values Matter For Ideas: Examining The Determinants Of Readiness To Co-Create," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 19(04), pages 1-25.
    10. Storbacka, Kaj & Brodie, Roderick J. & Böhmann, Tilo & Maglio, Paul P. & Nenonen, Suvi, 2016. "Actor engagement as a microfoundation for value co-creation," Journal of Business Research, Elsevier, vol. 69(8), pages 3008-3017.
    11. Marcel Bogers & Ann-Kristin Zobel & Allan Afuah & Esteve Almirall & Sabine Brunswicker & Linus Dahlander & Lars Frederiksen & Annabelle Gawer & Marc Gruber & Stefan Haefliger & John Hagedoorn & Dennis, 2017. "The open innovation research landscape: established perspectives and emerging themes across different levels of analysis," Industry and Innovation, Taylor & Francis Journals, vol. 24(1), pages 8-40, January.
    12. Sarah Diffley & Patrick McCole, 2015. "Extending customer relationship management into a social context," The Service Industries Journal, Taylor & Francis Journals, vol. 35(11-12), pages 591-610, August.
    13. Rhona Johnsen & Isaac K. Ngugi & Peter Erdelyi, 2010. "Relational capabilities for value co-creation and innovation in SMEs," Post-Print hal-00771149, HAL.
    14. Miri Kim & Jaeki Song & Jason Triche, 2015. "Toward an integrated framework for innovation in service: A resource-based view and dynamic capabilities approach," Information Systems Frontiers, Springer, vol. 17(3), pages 533-546, June.
    15. Ann Langley & Jean Truax, 1994. "A Process Study Of New Technology Adoption In Smaller Manufacturing Firms," Journal of Management Studies, Wiley Blackwell, vol. 31(5), pages 619-652, September.
    16. Gremler, Dwayne D. & Gwinner, Kevin P., 2008. "Rapport-Building Behaviors Used by Retail Employees," Journal of Retailing, Elsevier, vol. 84(3), pages 308-324.
    17. Gebauer, Johannes & Füller, Johann & Pezzei, Roland, 2013. "The dark and the bright side of co-creation: Triggers of member behavior in online innovation communities," Journal of Business Research, Elsevier, vol. 66(9), pages 1516-1527.
    18. Allen S. Lee & Richard L. Baskerville, 2003. "Generalizing Generalizability in Information Systems Research," Information Systems Research, INFORMS, vol. 14(3), pages 221-243, September.
    19. Athanasios Hadjimanolis, 2006. "A Case Study Of Sme–University Research Collaboration In The Context Of A Small Peripheral Country (Cyprus)," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 10(01), pages 65-88.
    20. Waligo, V.M. & Clarke, J. & Hawkins, R., 2014. "The ‘Leadership–Stakeholder Involvement Capacity’ nexus in stakeholder management," Journal of Business Research, Elsevier, vol. 67(7), pages 1342-1352.
    21. Kohtamäki, Marko & Partanen, Jukka, 2016. "Co-creating value from knowledge-intensive business services in manufacturing firms: The moderating role of relationship learning in supplier–customer interactions," Journal of Business Research, Elsevier, vol. 69(7), pages 2498-2506.
    22. Martin Hewing, 2013. "Merits Of Collaboration With Potential And Current Users In Creative Problem-Solving," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 17(03), pages 1-27.
    23. Pettigrew, Andrew M., 1997. "What is a processual analysis?," Scandinavian Journal of Management, Elsevier, vol. 13(4), pages 337-348, December.
    24. Poole, Marshall Scott & Van de Ven, Andrew H. & Dooley, Kevin & Holmes, Michael E., 2000. "Organizational Change and Innovation Processes: Theory and Methods for Research," OUP Catalogue, Oxford University Press, number 9780195131987.
    25. Eleni Giannopoulou & Anna Yström & Susanne Ollila, 2011. "Turning Open Innovation Into Practice: Open Innovation Research Through The Lens Of Managers," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 15(03), pages 505-524.
    26. Giulia Nardelli, 2017. "Innovation dialectics: an extended process perspective on innovation in services," The Service Industries Journal, Taylor & Francis Journals, vol. 37(1), pages 31-56, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sinkovics, Noemi & Liu, Chia-Ling (Eunice) & Sinkovics, Rudolf R. & Mudambi, Ram, 2021. "The dark side of trust in global value chains: Taiwan’s electronics and IT hardware industries," Journal of World Business, Elsevier, vol. 56(4).
    2. Hanyu Zhu & Kailing Zhang & Gang Li & Lin Chen & Xijie Zhao, 2022. "Relationship Management Capability and Service Innovation Performance: The Joint-Effect of Relationship Learning and Competitive Intensity," Sustainability, MDPI, vol. 14(19), pages 1-22, September.
    3. Al-Omoush, Khaled Saleh & de Lucas, Antonio & del Val, Maria Teresa, 2023. "The role of e-supply chain collaboration in collaborative innovation and value-co creation," Journal of Business Research, Elsevier, vol. 158(C).
    4. José A. Avalo-Ortega & José L. Yagüe-Blanco & Arístides Vara-Horna & Guillermo Cangahuala Allain, 2020. "Mediation Effect of Adaptive Planning between Social Capital and Business Innovation: Application to a Community of Pisco Producers in Peru," Sustainability, MDPI, vol. 12(18), pages 1-19, September.
    5. Yang Yang & Lin Guo & Zhuling Zhong & Mu Zhang, 2018. "Selection of Technological Innovation for Service-Orientated Enterprises," Sustainability, MDPI, vol. 10(11), pages 1-13, October.
    6. Elham Hmoud Al-Faouri & Yazan Abu Huson & Nader Mohammad Aljawarneh & Thikra jamil Alqmool, 2024. "The Role of Smart Human Resource Management in the Relationship between Technology Application and Innovation Performance," Sustainability, MDPI, vol. 16(11), pages 1-15, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. José A. Avalo-Ortega & José L. Yagüe-Blanco & Arístides Vara-Horna & Guillermo Cangahuala Allain, 2020. "Mediation Effect of Adaptive Planning between Social Capital and Business Innovation: Application to a Community of Pisco Producers in Peru," Sustainability, MDPI, vol. 12(18), pages 1-19, September.
    2. Nardi, Vinicius Antonio Machado & Jardim, William Carvalho & Ladeira, Wagner Júnior & Santini, Fernando, 2020. "A meta-analysis of the relationship between customer participation and brand outcomes," Journal of Business Research, Elsevier, vol. 117(C), pages 450-460.
    3. Secundo, Giustina & Del Vecchio, Pasquale & Simeone, Luca & Schiuma, Giovanni, 2020. "Creativity and stakeholders' engagement in open innovation: Design for knowledge translation in technology-intensive enterprises," Journal of Business Research, Elsevier, vol. 119(C), pages 272-282.
    4. Jane Webb, 2017. "Keeping Alive Inter-Organisational Innovation Through Identity Work And Play," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(05), pages 1-22, June.
    5. Gegužytė Gintarė & Bagdonienė Liudmila, 2021. "Value Co-Creation in Engineering Service Innovation: Resources and Capabilities Perspectives," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 29(4), pages 91-123, December.
    6. Sanjit K. Roy & Gaganpreet Singh & Corey Hatton & Bidit Dey & Nisreen Ameen & Satish Kumar, 2023. "Customers’ motives to co-create in smart services interactions," Electronic Commerce Research, Springer, vol. 23(3), pages 1367-1400, September.
    7. Dahlander, Linus & Gann, David M. & Wallin, Martin W., 2021. "How open is innovation? A retrospective and ideas forward," Research Policy, Elsevier, vol. 50(4).
    8. Delpechitre, Duleeep & Beeler-Connelly, Lisa L. & Chaker, Nawar N., 2018. "Customer value co-creation behavior: A dyadic exploration of the influence of salesperson emotional intelligence on customer participation and citizenship behavior," Journal of Business Research, Elsevier, vol. 92(C), pages 9-24.
    9. Kazadi, Kande & Lievens, Annouk & Mahr, Dominik, 2016. "Stakeholder co-creation during the innovation process: Identifying capabilities for knowledge creation among multiple stakeholders," Journal of Business Research, Elsevier, vol. 69(2), pages 525-540.
    10. Cambier, Fanny & Poncin, Ingrid, 2020. "Inferring brand integrity from marketing communications: The effects of brand transparency signals in a consumer empowerment context," Journal of Business Research, Elsevier, vol. 109(C), pages 260-270.
    11. Ted Saarikko, 2016. "Platform Provider by Accident," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 58(3), pages 177-191, May.
    12. Sahi, Gurjeet Kaur & Devi, Rita & Gupta, Mahesh C. & Cheng, T.C.E., 2022. "Assessing co-creation based competitive advantage through consumers’ need for differentiation," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    13. Jürgen Anke & Jens Poeppelbuss & Rainer Alt, 2020. "It Takes More than Two to Tango: Identifying Roles and Patterns in Multi-Actor Smart Service Innovation," Schmalenbach Business Review, Springer;Schmalenbach-Gesellschaft, vol. 72(4), pages 599-634, October.
    14. Kathleen Diener & Dirk Luettgens & Frank Thomas Piller, 2019. "Intermediation For Open Innovation: Comparing Direct Versus Delegated Search Strategies Of Innovation Intermediaries," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 24(04), pages 1-20, June.
    15. D’Arco, Mario & Lo Presti, Letizia & Marino, Vittoria & Maggiore, Giulio, 2021. "Is sustainable tourism a goal that came true? The Italian experience of the Cilento and Vallo di Diano National Park," Land Use Policy, Elsevier, vol. 101(C).
    16. Stefan, Ioana & Hurmelinna-Laukkanen, Pia & Vanhaverbeke, Wim & Oikarinen, Eeva-Liisa, 2022. "The dark side of open innovation: Individual affective responses as hidden tolls of the paradox of openness," Journal of Business Research, Elsevier, vol. 138(C), pages 360-373.
    17. Nambisan, Satish & Wright, Mike & Feldman, Maryann, 2019. "The digital transformation of innovation and entrepreneurship: Progress, challenges and key themes," Research Policy, Elsevier, vol. 48(8), pages 1-1.
    18. Mizan Rahman & Sunny Bose & Mujahid Mohiuddin Babu & Bidit Lal Dey & Sanjit Kumar Roy & Ben Binsardi, 2019. "Value Co-Creation as a Dialectical Process: Study in Bangladesh and Indian Province of West Bengal," Information Systems Frontiers, Springer, vol. 21(3), pages 527-545, June.
    19. Matzner, Martin & Büttgen, Marion & Demirkan, Haluk & Spohrer, Jim & Alter, Steven & Fritzsche, Albrecht & Ng, Irene C. L. & Jonas, Julia M. & Martinez, Veronica & Möslein, Kathrin M. & Neely, Andy, 2018. "Digital Transformation in Service Management," SMR - Journal of Service Management Research, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 2(2), pages 3-21.
    20. Fang, F., 2019. "When performance shortfall arises, contract or trust? A multi-method study of the impact of contractual and relational governances on performance in public – private partnerships," Other publications TiSEM 473840ee-6945-4a93-9326-5, Tilburg University, School of Economics and Management.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:ijimxx:v:22:y:2018:i:03:n:s1363919618500305. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscinet.com/ijim/ijim.shtml .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.