IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v149y2022icp270-282.html
   My bibliography  Save this article

Leveraging cultural and relational capabilities for business model innovation: The case of a digital media EMMNE

Author

Listed:
  • Malik, Ashish
  • Sharma, Piyush
  • Kingshott, Russel
  • Laker, Benjamin

Abstract

This paper uses an in-depth qualitative case study of a family-owned emerging market multinational enterprise (EMMNE), specializing in digital and electronic media, to explore how EMMNEs can potentially leverage their technological, cultural, and relational capabilities to deliver superior business and relationship quality outcomes for its clients. An in-depth analysis reveals how this EMMNE transformed its business model. Furthermore, building on a firm’s resource-based view (RBV), specifically, dynamic capabilities, this research examines how this EMMNE leveraged its cultural and relational capabilities and created a social and values-based context through HRM practices suited for its contextual conditions. Such a context and organizational capabilities collectively enabled business model innovation to deliver sustained value to its clients domestically and in other emerging markets. We discuss our findings and conclude with implications for theory and practice.

Suggested Citation

  • Malik, Ashish & Sharma, Piyush & Kingshott, Russel & Laker, Benjamin, 2022. "Leveraging cultural and relational capabilities for business model innovation: The case of a digital media EMMNE," Journal of Business Research, Elsevier, vol. 149(C), pages 270-282.
    • Handle: RePEc:eee:jbrese:v:149:y:2022:i:c:p:270-282
    DOI: 10.1016/j.jbusres.2022.05.004
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296322004271
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2022.05.004?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Munjal, Surender & Andersson, Ulf & Pereira, Vijay & Budhwar, Pawan, 2021. "Exploring reverse knowledge transfer and asset augmentation strategy by developed country MNEs: Case study evidence from the Indian pharmaceutical industry," International Business Review, Elsevier, vol. 30(6).
    2. Jonathan Doh & Suzana Rodrigues & Ayse Saka-Helmhout & Mona Makhija, 2017. "International business responses to institutional voids," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 48(3), pages 293-307, April.
    3. Jonas Soluk & Ivan Miroshnychenko & Nadine Kammerlander & Alfredo De Massis, 2021. "Family Influence and Digital Business Model Innovation: The Enabling Role of Dynamic Capabilities," Entrepreneurship Theory and Practice, , vol. 45(4), pages 867-905, July.
    4. Keiningham, Timothy & Aksoy, Lerzan & Bruce, Helen L. & Cadet, Fabienne & Clennell, Natasha & Hodgkinson, Ian R. & Kearney, Treasa, 2020. "Customer experience driven business model innovation," Journal of Business Research, Elsevier, vol. 116(C), pages 431-440.
    5. Patricio Duran & Nadine Kammerlander & Marc van Essen & Thomas Zellweger, 2016. "Doing More with Less : Innovation Input and Output in Family Firms," Post-Print hal-02312103, HAL.
    6. Patricio Duran & Nadine Kammerlander & Marc van Essen & Thomas Zellweger, 2016. "Doing More with Less : Innovation Input and Output in Family Firms," Post-Print hal-02276703, HAL.
    7. Arindam Mondal & Somnath Lahiri & Sougata Ray, 2021. "Strategic Response to Inward Foreign Direct Investment: A Study of Indian Family Firms," Management International Review, Springer, vol. 61(2), pages 207-233, April.
    8. Yuan Lu & Lianxi Zhou & Garry Bruton & Weiwen Li, 2010. "Capabilities as a mediator linking resources and the international performance of entrepreneurial firms in an emerging economy," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 41(3), pages 419-436, April.
    9. Ahammad, Mohammad Faisal & Basu, Shubhabrata & Munjal, Surender & Clegg, Jeremy & Shoham, Ofra Bazel, 2021. "Strategic agility, environmental uncertainties and international performance: The perspective of Indian firms," Journal of World Business, Elsevier, vol. 56(4).
    10. Adomako, Samuel & Amankwah-Amoah, Joseph & Dankwah, George Obeng & Danso, Albert & Donbesuur, Francis, 2019. "Institutional voids, international learning effort and internationalization of emerging market new ventures," Journal of International Management, Elsevier, vol. 25(4).
    11. Haaker, Timber & Ly, Pham Thi Minh & Nguyen-Thanh, Nhan & Nguyen, Hanh Thi Hong, 2021. "Business model innovation through the application of the Internet-of-Things: A comparative analysis," Journal of Business Research, Elsevier, vol. 126(C), pages 126-136.
    12. Fu, Xiaolan & Sun, Zhongjuan & Ghauri, Pervez N., 2018. "Reverse knowledge acquisition in emerging market MNEs: The experiences of Huawei and ZTE," Journal of Business Research, Elsevier, vol. 93(C), pages 202-215.
    13. Basu, Shubhabrata & Munjal, Surender & Malik, Ashish & Vrontis, Demetris, 2021. "Investigating the causal configurations of cost-efficient firms at the bottom of the pyramid," International Business Review, Elsevier, vol. 30(5).
    14. Johanna Gast & Katherine Gundolf & Rainer Harms & Elvin Matos Collado, 2019. "Knowledge management and coopetition: How do cooperating competitors balance the needs to share and protect their knowledge?," Post-Print hal-02943192, HAL.
    15. Rhona Johnsen & Isaac K. Ngugi & Peter Erdelyi, 2010. "Relational capabilities for value co-creation and innovation in SMEs," Post-Print hal-00771149, HAL.
    16. Randhawa, Krithika & Wilden, Ralf & Gudergan, Siegfried, 2021. "How to innovate toward an ambidextrous business model? The role of dynamic capabilities and market orientation," Journal of Business Research, Elsevier, vol. 130(C), pages 618-634.
    17. Ritter, Thomas & Gemunden, Hans Georg, 2003. "Network competence: Its impact on innovation success and its antecedents," Journal of Business Research, Elsevier, vol. 56(9), pages 745-755, September.
    18. Malik, Ashish & Sharma, Piyush & Pereira, Vijay & Temouri, Yama, 2021. "From regional innovation systems to global innovation hubs: Evidence of a Quadruple Helix from an emerging economy," Journal of Business Research, Elsevier, vol. 128(C), pages 587-598.
    19. Malik, Ashish & Sharma, Piyush & Sharma, Piyush & Vinu, Ajayan & Karakoti, Ajay & Kaur, Kamalpreet & Gujral, Harpreet Singh & Munjal, Surender & Laker, Benjamin, 2022. "Circular economy adoption by SMEs in emerging markets: Towards a multilevel conceptual framework," Journal of Business Research, Elsevier, vol. 142(C), pages 605-619.
    20. Gordon Redding, 2005. "The thick description and comparison of societal systems of capitalism," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 36(2), pages 123-155, March.
    21. Nyamrunda, Frank Charles & Freeman, Susan, 2021. "Strategic agility, dynamic relational capability and trust among SMEs in transitional economies," Journal of World Business, Elsevier, vol. 56(3).
    22. Fu, Xiaolan & Pietrobelli, Carlo & Soete, Luc, 2011. "The Role of Foreign Technology and Indigenous Innovation in the Emerging Economies: Technological Change and Catching-up," World Development, Elsevier, vol. 39(7), pages 1204-1212, July.
    23. Prashant Kale & Harbir Singh, 2007. "Building firm capabilities through learning: the role of the alliance learning process in alliance capability and firm‐level alliance success," Strategic Management Journal, Wiley Blackwell, vol. 28(10), pages 981-1000, October.
    24. David J. Teece & Gary Pisano & Amy Shuen, 1997. "Dynamic capabilities and strategic management," Strategic Management Journal, Wiley Blackwell, vol. 18(7), pages 509-533, August.
    25. Ghezzi, Antonio & Cavallo, Angelo, 2020. "Agile Business Model Innovation in Digital Entrepreneurship: Lean Startup Approaches," Journal of Business Research, Elsevier, vol. 110(C), pages 519-537.
    26. Richard Makadok, 2001. "Toward a synthesis of the resource‐based and dynamic‐capability views of rent creation," Strategic Management Journal, Wiley Blackwell, vol. 22(5), pages 387-401, May.
    27. Malik, Ashish & Froese, Fabian Jintae & Sharma, Piyush, 2020. "Role of HRM in knowledge integration: Towards a conceptual framework," Journal of Business Research, Elsevier, vol. 109(C), pages 524-535.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mahvish Aslam & Imran Shafi & Jamil Ahmed & Mirtha Silvana Garat de Marin & Emmanuel Soriano Flores & Marco Antonio Rojo Gutiérrez & Imran Ashraf, 2023. "Impact of Innovation-Oriented Human Resource on Small and Medium Enterprises’ Performance," Sustainability, MDPI, vol. 15(7), pages 1-23, April.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Soluk, Jonas & Decker-Lange, Carolin & Hack, Andreas, 2023. "Small steps for the big hit: A dynamic capabilities perspective on business networks and non-disruptive digital technologies in SMEs," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
    2. Adomako, Samuel & Amankwah-Amoah, Joseph & Donbesuur, Francis & Ahsan, Mujtaba & Danso, Albert & Uddin, Moshfique, 2022. "Strategic agility of SMEs in emerging economies: Antecedents, consequences and boundary conditions," International Business Review, Elsevier, vol. 31(6).
    3. Malik, Ashish & Budhwar, Pawan & Kandade, Kiran, 2022. "Nursing excellence: A knowledge-based view of developing a healthcare workforce," Journal of Business Research, Elsevier, vol. 144(C), pages 472-483.
    4. Khan, Huda & Zahoor, Nadia & Gerged, Ali Meftah & Tarba, Shlomo & Makrides, Anna, 2022. "The efficacy of market sensing and family-controlled board in the new product development performance of family firms in emerging market," Journal of Business Research, Elsevier, vol. 141(C), pages 673-684.
    5. C. Lakshman & Sangeetha Lakshman & Kubilay Gok, 2023. "Managers’ knowledge and customer-focused knowledge management as dynamic capabilities: implications for innovation performance," Asian Business & Management, Palgrave Macmillan, vol. 22(1), pages 246-274, February.
    6. Mahavarpour, Nasrin & Marvi, Reza & Foroudi, Pantea, 2023. "A Brief History of Service Innovation: The evolution of past, present, and future of service innovation," Journal of Business Research, Elsevier, vol. 160(C).
    7. Malik, Ashish & Pereira, Vijay & Budhwar, Pawan & Varma, Arup & Del Giudice, Manlio, 2022. "Sustainable innovations in an indigenous Indian Ayurvedic MNE," Journal of Business Research, Elsevier, vol. 145(C), pages 402-413.
    8. Manis, K.T. & Madhavaram, Sreedhar, 2023. "AI-Enabled marketing capabilities and the hierarchy of capabilities: Conceptualization, proposition development, and research avenues," Journal of Business Research, Elsevier, vol. 157(C).
    9. Zybura, Jan & Zybura, Nora & Ahrens, Jan-Philipp & Woywode, Michael, 2021. "Innovation in the post-succession phase of family firms: Family CEO successors and leadership constellations as resources," Journal of Family Business Strategy, Elsevier, vol. 12(2).
    10. César Camisón-Zornoza & Beatriz Forés-Julián & Alba Puig-Denia & Sergio Camisón-Haba, 0. "Effects of ownership structure and corporate and family governance on dynamic capabilities in family firms," International Entrepreneurship and Management Journal, Springer, vol. 0, pages 1-34.
    11. Munjal, Surender & Bhasin, Niti & Nandrajog, Divya & Kundu, Sumit, 2022. "Examining the evolution of emerging market multinational enterprises’ competitive advantages: Evidence from India," Journal of Business Research, Elsevier, vol. 145(C), pages 732-744.
    12. de Groote, Julia & Soluk, Jonas & Laue, Sarah-Larissa & Heck, Marius & Kammerlander, Nadine, 2023. "How can family-owned Mittelstand firms use their unique resources to master the digitalization age? The role of family historical, venture, and collaborative capital," Business Horizons, Elsevier, vol. 66(1), pages 133-152.
    13. Qiao, Penghua & Chang, Ming & Zeng, Yuping, 2024. "The influence of digitalization on SMEs’ OFDI in emerging countries," Journal of Business Research, Elsevier, vol. 177(C).
    14. SLUYTS, Kim & MARTENS, Rudy & MATTHYSSENS, Paul, 2008. "Towards a dynamic concept of alliance capability," Working Papers 2008019, University of Antwerp, Faculty of Business and Economics.
    15. Mumin Dayan & Poh Yen Ng & Nelson Oly Ndubisi, 2019. "Mindfulness, socioemotional wealth, and environmental strategy of family businesses," Business Strategy and the Environment, Wiley Blackwell, vol. 28(3), pages 466-481, March.
    16. Ouyang, Huimin & Park, Chansoo & Oh, Chang Hoon, 2024. "The impact of reverse knowledge transfers on exploitative and exploratory innovations in MNCs: The role of knowledge distance," Journal of Business Research, Elsevier, vol. 179(C).
    17. Lapeira, Maria & Samara, Georges & Kundu, Sumit & Kumaraswamy, Arun, 2024. "To export or to FDI? A configurational approach to family firm internationalization," Journal of World Business, Elsevier, vol. 59(2).
    18. César Camisón-Zornoza & Beatriz Forés-Julián & Alba Puig-Denia & Sergio Camisón-Haba, 2020. "Effects of ownership structure and corporate and family governance on dynamic capabilities in family firms," International Entrepreneurship and Management Journal, Springer, vol. 16(4), pages 1393-1426, December.
    19. Espeche, José Francisco Tragant & Sacristán-Navarro, María & Zúñiga-Vicente, José Ángel & Crespo, Nuno Fernandes, 2023. "Innovation and internationalisation during times of economic growth, crisis, and recovery prior to Covid-19: A configurational approach comparing Spanish manufacturing family and non-family firms," Journal of Family Business Strategy, Elsevier, vol. 14(1).
    20. Lu, Feifei & Zhu, Zhu & Zhu, Lina & Gao, Hao, 2022. "Political tie hot potato: The contingent effect of China's anti-corruption policy on cash and innovation," Research Policy, Elsevier, vol. 51(4).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:149:y:2022:i:c:p:270-282. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.