Explicating Ethical Corporate Marketing. Insights from the BP Deepwater Horizon Catastrophe: The Ethical Brand that Exploded and then Imploded
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DOI: 10.1007/s10551-011-0902-1
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Keywords
BP brand; Brand positioning; Deepwater horizon; Ethical corporate marketing; Corporate marketing; Ethical corporate identity; Sustainable entrepreneurship; Sustainability; Ethical corporate brands;All these keywords.
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