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Software and data in analytics: lending theory to practice

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  • Maria Petrescu

    (ICN Business School Artem)

  • Anjala S. Krishen

    (ICN Business School Artem)

Abstract

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Suggested Citation

  • Maria Petrescu & Anjala S. Krishen, 2019. "Software and data in analytics: lending theory to practice," Journal of Marketing Analytics, Palgrave Macmillan, vol. 7(3), pages 125-126, September.
    • Handle: RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00061-8
    DOI: 10.1057/s41270-019-00061-8
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    References listed on IDEAS

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    1. Victoria L. Crittenden & Robert A. Peterson, 2011. "Ruminations about making a theoretical contribution," AMS Review, Springer;Academy of Marketing Science, vol. 1(2), pages 67-71, June.
    2. Paul Shrivastava, 1987. "Rigor and practical usefulness of research in strategic management," Strategic Management Journal, Wiley Blackwell, vol. 8(1), pages 77-92, January.
    3. Anjala S. Krishen & Maria Petrescu, 2018. "Marketing analytics: delineating the field while welcoming crossover," Journal of Marketing Analytics, Palgrave Macmillan, vol. 6(4), pages 117-119, December.
    4. Sternthal, Brian & Tybout, Alice M & Calder, Bobby J, 1987. "Confirmatory versus Comparative Approaches to Judging Theory Tests," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(1), pages 114-125, June.
    5. Marko Sarstedt & Jun-Hwa Cheah, 2019. "Partial least squares structural equation modeling using SmartPLS: a software review," Journal of Marketing Analytics, Palgrave Macmillan, vol. 7(3), pages 196-202, September.
    6. Victoria Crittenden & Robert A. Peterson, 2011. "The AMS Review," AMS Review, Springer;Academy of Marketing Science, vol. 1(1), pages 1-3, March.
    7. Maria Petrescu & Anjala S. Krishen, 2017. "Marketing analytics: from practice to academia," Journal of Marketing Analytics, Palgrave Macmillan, vol. 5(2), pages 45-46, June.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Michael A. Levin & John T. Gironda, 2023. "New frontiers in forecasting, predicting, and explaining: an introduction to the special issue," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(4), pages 559-560, December.

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