Nomen est omen: formalizing customer labeling theory
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DOI: 10.1007/s13162-013-0054-9
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- Lord Ferguson, Sarah & Smith, Claudia & Kietzmann, Jan, 2022. "Hands-off? Lessons from high-touch professionals about going virtual," Business Horizons, Elsevier, vol. 65(3), pages 303-313.
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Keywords
Labeling theory; Customer labels; Customer relationship management; Expectations management; Customer service quality; Psychological contracts; Organizational communication;All these keywords.
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