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New frontiers in forecasting, predicting, and explaining: an introduction to the special issue

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  • Michael A. Levin

    (University of Louisiana at Lafayette)

  • John T. Gironda

    (Nova Southeastern University)

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  • Michael A. Levin & John T. Gironda, 2023. "New frontiers in forecasting, predicting, and explaining: an introduction to the special issue," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(4), pages 559-560, December.
    • Handle: RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-023-00248-0
    DOI: 10.1057/s41270-023-00248-0
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    References listed on IDEAS

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    1. Erik Brynjolfsson & Wang Jin & Kristina McElheran, 2021. "The power of prediction: predictive analytics, workplace complements, and business performance," Business Economics, Palgrave Macmillan;National Association for Business Economics, vol. 56(4), pages 217-239, October.
    2. Maria Petrescu & Anjala S. Krishen, 2019. "Strength in diversity: methods and analytics," Journal of Marketing Analytics, Palgrave Macmillan, vol. 7(4), pages 203-204, December.
    3. Maria Petrescu & Anjala S. Krishen, 2020. "The dilemma of social media algorithms and analytics," Journal of Marketing Analytics, Palgrave Macmillan, vol. 8(4), pages 187-188, December.
    4. Dawn Iacobucci & Maria Petrescu & Anjala Krishen & Michael Bendixen, 2019. "The state of marketing analytics in research and practice," Journal of Marketing Analytics, Palgrave Macmillan, vol. 7(3), pages 152-181, September.
    5. Maria Petrescu & Anjala S. Krishen, 2019. "Software and data in analytics: lending theory to practice," Journal of Marketing Analytics, Palgrave Macmillan, vol. 7(3), pages 125-126, September.
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