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Ruminations about making a theoretical contribution

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  • Victoria L. Crittenden

    (Boston College)

  • Robert A. Peterson

    (The University of Texas at Austin)

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  • Victoria L. Crittenden & Robert A. Peterson, 2011. "Ruminations about making a theoretical contribution," AMS Review, Springer;Academy of Marketing Science, vol. 1(2), pages 67-71, June.
    • Handle: RePEc:spr:amsrev:v:1:y:2011:i:2:d:10.1007_s13162-011-0014-1
    DOI: 10.1007/s13162-011-0014-1
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    References listed on IDEAS

    as
    1. S. Adam Brasel, 2011. "Systematic reflection as a learning opportunity," AMS Review, Springer;Academy of Marketing Science, vol. 1(2), pages 90-92, June.
    2. Colin Campbell, 2011. "Commentary on “developing successful theories in marketing: insights from resource-advantage theory”," AMS Review, Springer;Academy of Marketing Science, vol. 1(2), pages 93-94, June.
    3. Kiran Karande & Altaf Merchant & K. Sivakumar, 2011. "Erratum to: Relationships among time orientation, consumer innovativeness, and innovative behavior: the moderating role of product characteristics," AMS Review, Springer;Academy of Marketing Science, vol. 1(2), pages 99-116, June.
    4. Bodo B. Schlegelmilch, 2011. "Commentary on “developing successful theories in marketing: insights from resource-advantage theory”," AMS Review, Springer;Academy of Marketing Science, vol. 1(2), pages 85-89, June.
    5. Shelby D. Hunt, 2011. "Developing successful theories in marketing: insights from resource-advantage theory," AMS Review, Springer;Academy of Marketing Science, vol. 1(2), pages 72-84, June.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Shelby D. Hunt, 2012. "Explaining empirically successful marketing theories: the inductive realist model, approximate truth, and market orientation," AMS Review, Springer;Academy of Marketing Science, vol. 2(1), pages 5-18, March.
    2. Maria Petrescu & Anjala S. Krishen, 2019. "Software and data in analytics: lending theory to practice," Journal of Marketing Analytics, Palgrave Macmillan, vol. 7(3), pages 125-126, September.
    3. Kirk Plangger & Jan H. Kietzmann & Leyland F. Pitt & Pierre Berthon & David Hannah, 2013. "Nomen est omen: formalizing customer labeling theory," AMS Review, Springer;Academy of Marketing Science, vol. 3(4), pages 193-204, December.
    4. Babin, Barry J. & Borges, Adilson & James, Kevin, 2016. "The role of retail price image in a multi-country context: France and the USA," Journal of Business Research, Elsevier, vol. 69(3), pages 1074-1081.

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