Do Culture-based Segments Predict Selection of Market Strategy?
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DOI: 10.11118/actaun201563020553
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- Veronika Jadczaková, 2013. "Responsiveness of culture-based segmentation of organizational buyers," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 61(7), pages 2205-2212.
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- Allan P. O. Williams, 2006. "Leadership in Change," Palgrave Macmillan Books, in: The Rise of Cass Business School, chapter 15, pages 200-220, Palgrave Macmillan.
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Keywords
market strategy; business culture; B2B; segmentation; psychographics; multivariate statistical techniques; predictability;All these keywords.
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