IDEAS home Printed from https://ideas.repec.org/a/mul/jkrece/doi10.1446-81245y2015i2p255-268.html
   My bibliography  Save this article

Technological innovation and R&D. The disregarded dimension of the creative industries: the case of book publishing

Author

Listed:
  • Pierre-Jean Benghozi
  • Elisa Salvador

Abstract

Cultural and creative industries (CCIs) have excited increasing attention in recent years. Academic literature on the subject has been growing in parallel with the emergence of general reports aiming to support government strategies. Notwithstanding this increasing and comprehensive interest, what is often disregarded is the important matter of the characteristics of R&D management and how technological innovations function in organisational value chains. This issue is particularly underinvestigated in the book publishing sector. Paradoxically, innovations based on technology are often «hidden» in CCIs: actors in cultural industries rarely think specifically about technological innovations, which are perceived to be derived from outside the CCIs. Yet technology plays a key role in the current structure of cultural industries such as book publishing. Given this context, this article aims to retrace the key aspects of exceptional and recent changes to the «secular» book publishing industry due to the Internet and ICT revolutions. The analysis shows that digital technologies are not only regularly appropriated by editorial houses (e.g. e-books and e-readers) but that they should also be regarded as intrinsic industry developments. Nonetheless, publishers continue to play a marginal role, because the primary technologies are derived from outside their value chain, thanks to the involvement of new actors as intermediaries. This phenomenon calls for changes in the traditional vision of the policies and regulation of CCIs.

Suggested Citation

  • Pierre-Jean Benghozi & Elisa Salvador, 2015. "Technological innovation and R&D. The disregarded dimension of the creative industries: the case of book publishing," Economia della Cultura, Società editrice il Mulino, issue 2, pages 255-268.
    • Handle: RePEc:mul:jkrece:doi:10.1446/81245:y:2015:i:2:p:255-268
    as

    Download full text from publisher

    File URL: https://www.rivisteweb.it/download/article/10.1446/81245
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://www.rivisteweb.it/doi/10.1446/81245
    Download Restriction: no
    ---><---

    As the access to this document is restricted, you may want to look for a different version below or search for a different version of it.

    Other versions of this item:

    References listed on IDEAS

    as
    1. repec:dau:papers:123456789/11401 is not listed on IDEAS
    2. repec:dau:papers:123456789/13240 is not listed on IDEAS
    3. Blanc, Antoine & Huault, Isabelle, 2014. "Against the digital revolution? Institutional maintenance and artefacts within the French recorded music industry," Technological Forecasting and Social Change, Elsevier, vol. 83(C), pages 10-23.
    4. Pierre-Jean Benghozi & Elisa Salvador, 2016. "How and Where the R&D Takes Place in Creative Industries? Digital Investment Strategies of the Book Publishing Sector," Post-Print hal-02078881, HAL.
    5. Antoine Blanc & Isabelle Huault, 2011. "Against the Digital Revolution?," Post-Print halshs-00685464, HAL.
    6. Austan Goolsbee & Chad Syverson, 2008. "How Do Incumbents Respond to the Threat of Entry? Evidence from the Major Airlines," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 123(4), pages 1611-1633.
    7. Jean-Paul Simon & Giuditta de Prato, 2012. "The Book Publishing Industry," JRC Research Reports JRC76642, Joint Research Centre.
    8. Pierre-Jean Benghozi & Elisa Salvador, 2014. "Strategies and business models of online platforms in CCIs: convergence or differentiation in the e-book sector?," Post-Print hal-02083738, HAL.
    9. repec:dau:papers:123456789/13239 is not listed on IDEAS
    10. Brousseau,Eric & Curien,Nicolas (ed.), 2007. "Internet and Digital Economics," Cambridge Books, Cambridge University Press, number 9780521855914, September.
    11. Antoine Blanc & Isabelle Huault, 2014. "Against the digital revolution ? Institutional maintenance and artefacts within the French recorded music industry," Post-Print hal-01496388, HAL.
    12. Erik Brynjolfsson & Lorin M. Hitt, 2003. "Computing Productivity: Firm-Level Evidence," The Review of Economics and Statistics, MIT Press, vol. 85(4), pages 793-808, November.
    13. Pierre-Jean Benghozi & Elisa Salvador, 2015. "Technological competition: a path towards commoditization or differentiation? Some evidence from a comparison of e-book readers," Post-Print hal-02080207, HAL.
    14. Inna Lyubareva & Pierre-Jean Benghozi & Teaiki Fidele, 2014. "Online Business Models in Creative Industries," International Studies of Management & Organization, Taylor & Francis Journals, vol. 44(4), pages 43-62, January.
    15. Oecd, 2012. "E-books: Developments and Policy Considerations," OECD Digital Economy Papers 208, OECD Publishing.
    16. Pierre-Jean Benghozi & Thomas Paris, 2007. "The economics and business models of prescription in the Internet," Post-Print hal-00263198, HAL.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Pierre-Jean Benghozi & Elisa Salvador & Jean-Paul Simon, 2017. "The race for innovation in the media and content industries: Legacy players and newcomers. Lessons for policy makers from the video game and cinema industries," Post-Print hal-02110043, HAL.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Pierre-Jean Benghozi & Elisa Salvador, 2015. "Technological competition: a path towards commoditization or differentiation? Some evidence from a comparison of e-book readers," Post-Print hal-02080207, HAL.
    2. Pierre-Jean Benghozi & Elisa Salvador & Jean-Paul Simon, 2018. "The race for innovation in the media and content industries: legacy players and newcomers. Lessons from the music and newspaper industries," Post-Print hal-02091962, HAL.
    3. Elisa Salvador & Jean-Paul Simon & Pierre-Jean Benghozi, 2019. "Facing disruption: the cinema value chain in the digital age," Post-Print hal-02300929, HAL.
    4. Pierre-Jean Benghozi & Elisa Salvador, 2016. "How and Where the R&D Takes Place in Creative Industries? Digital Investment Strategies of the Book Publishing Sector," Post-Print hal-02078881, HAL.
    5. Anne Vancaelemont, 2015. "The power of objects ? Materiality and institutional work in the French recorded music industry (1994-2014)," Post-Print hal-01267723, HAL.
    6. Pierre-Jean Benghozi & Elisa Salvador, 2014. "Strategies and business models of online platforms in CCIs: convergence or differentiation in the e-book sector?," Post-Print hal-02083738, HAL.
    7. Sylvain Colombero, 2016. "The Interpretative Frame: the link between the Institution and its Artifact Carrier," Post-Print hal-01302428, HAL.
    8. Alix Poels, 2016. "« Attrape-moi si tu peux » : Consommateurs ordinaires et rôle de la matérialité dans la pérennisation d'une pratique illégale de consommation," Post-Print hal-01385127, HAL.
    9. Shen, Xiaobai & Williams, Robin & Zheng, Shufeng & Liu, Yinliang & Li, Yixiao & Gerst, Martina, 2019. "Digital online music in China – A “laboratory” for business experiment," Technological Forecasting and Social Change, Elsevier, vol. 139(C), pages 235-249.
    10. Bazen, Stephen & Bouvard, Laurence & Zimmermann, Jean-Benoît, 2015. "Musicians and the Creative Commons: A survey of artists on Jamendo," Information Economics and Policy, Elsevier, vol. 32(C), pages 65-76.
    11. Pierre-Jean Benghozi & Thierry Rayna & Elisa Salvador & Ludmila Striukova, 2017. "“Editorial” of the "Special Issue on: Leveraging Technological Change: The Role of Business Models and Ecosystems”," Post-Print hal-02537215, HAL.
    12. Hadida, Allègre L. & Paris, Thomas, 2014. "Managerial cognition and the value chain in the digital music industry," Technological Forecasting and Social Change, Elsevier, vol. 83(C), pages 84-97.
    13. Author-Name: Stephen Bazen & Laurence Bouvard & Jean-Benoît Zimmermann, 2014. ""Jamendo: The Heartbeat of Free Music!" Musicians and the Creative Commons," AMSE Working Papers 1447, Aix-Marseille School of Economics, France, revised Oct 2014.
    14. repec:dau:papers:123456789/15201 is not listed on IDEAS
    15. Razmdoost, Kamran & Alinaghian, Leila & Chandler, Jennifer D. & Mele, Cristina, 2023. "Service ecosystem boundary and boundary work," Journal of Business Research, Elsevier, vol. 156(C).
    16. Alexis Pokrovsky, 2017. "Un camion peut-il devenir un véhicule institutionnel ? La matérialité des food trucks, entre conflit de légitimité et création d’identité," Post-Print hal-02549883, HAL.
    17. Laïfi, Amira & Josserand, Emmanuel, 2016. "Legitimation in practice: A new digital publishing business model," Journal of Business Research, Elsevier, vol. 69(7), pages 2343-2352.
    18. Paris Chrysos, 2015. "Value Care: Managing The Emerging. The Case Of Developer Support Forums," Post-Print halshs-01584767, HAL.
    19. Mair, Johanna & Reischauer, Georg, 2017. "Capturing the dynamics of the sharing economy: Institutional research on the plural forms and practices of sharing economy organizations," Technological Forecasting and Social Change, Elsevier, vol. 125(C), pages 11-20.
    20. Dana Benešová & Miroslav Hušek, 2019. "Factors for efficient use of information and communication technologies influencing sustainable position of service enterprises in Slovakia," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 6(3), pages 1182-1194, March.
    21. Marina Rybalka, 2015. "The innovative input mix. Assessing the importance of R&D and ICT investments for firm performance in manufacturing and services," Discussion Papers 801, Statistics Norway, Research Department.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mul:jkrece:doi:10.1446/81245:y:2015:i:2:p:255-268. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://www.rivisteweb.it/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.