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Online Business Models in Creative Industries

Author

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  • Inna Lyubareva
  • Pierre-Jean Benghozi
  • Teaiki Fidele

Abstract

In recent times creative industries management seems to have been reshaped by the influence of information and communication technology. Constant experimentation with business models and innovation in this area has become one of the key sources of firms' competitive advantage. As a result, traditional business models, which were dominant and stable in their respective industries, have given rise to multiple disruptive business models. Little is known about which elements structure and shape the diversity of new online business models and why no production sector has established a dominant business model. This article addresses these issues. It is based on an empirical study of the 34 cultural-content Web sites that combine digital output and technology in the production process to the greatest degree, in the music, video, film, book, image, and publishing sectors industries. By means of multiple correspondence analysis, three classes of online business models were identified: participative, distributive, and editorial. The article discusses these business models, as well as their influence on creativity and cultural diversity.

Suggested Citation

  • Inna Lyubareva & Pierre-Jean Benghozi & Teaiki Fidele, 2014. "Online Business Models in Creative Industries," International Studies of Management & Organization, Taylor & Francis Journals, vol. 44(4), pages 43-62, January.
    • Handle: RePEc:taf:mimoxx:v:44:y:2014:i:4:p:43-62
    DOI: 10.2753/IMO0020-8825440403
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    Citations

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    Cited by:

    1. Hughes, Alex & Park, Andrew & Kietzmann, Jan & Archer-Brown, Chris, 2019. "Beyond Bitcoin: What blockchain and distributed ledger technologies mean for firms," Business Horizons, Elsevier, vol. 62(3), pages 273-281.
    2. Cinzia Battistella & Gianluca Murgia & Fabio Nonino, 2021. "Free-driven web-based business models," Electronic Commerce Research, Springer, vol. 21(2), pages 445-486, June.
    3. Pierre-Jean Benghozi & Elisa Salvador, 2015. "Technological competition: a path towards commoditization or differentiation? Some evidence from a comparison of e-book readers," Post-Print hal-02080207, HAL.
    4. Niccolò Innocenti & Luciana Lazzeretti, 2018. "Relatedness and growth: The impact of creative industries to the wider economy," Papers in Evolutionary Economic Geography (PEEG) 1819, Utrecht University, Department of Human Geography and Spatial Planning, Group Economic Geography, revised Apr 2018.
    5. Pierre-Jean Benghozi & Elisa Salvador, 2015. "Technological innovation and R&D. The disregarded dimension of the creative industries: the case of book publishing," Economia della Cultura, Società editrice il Mulino, issue 2, pages 255-268.
    6. Monia Castellini & Nicola Valentini, 2019. "Business Models for the Creative Industries: a literature review," Working Papers 2019088, University of Ferrara, Department of Economics.
    7. Gloria Janeth Murillo-Aviña & Sialia Karina Mellink-Méndez & Josué Aarón López-Leyva & Víctor Manuel Ramos-García, 2022. "Challenges and Opportunities Post Pandemic of Organizational Ergonomics to Promote the Social Sustainability in Cultural and Creative Industries: A Critical Review and Future Research Agenda," Sustainability, MDPI, vol. 14(22), pages 1-16, November.
    8. Margarita Dunska & Aija Marcinkevica, 2017. "Situation and Development Opportunities of Creative Industries Companies in Latvia," European Research Studies Journal, European Research Studies Journal, vol. 0(3A), pages 96-114.
    9. Patrizia Di Tullio & Diego Valentinetti & Michele Antonio Rea, 2018. "Integrating The Business Model Puzzle: A Systematic Literature Review," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), vol. 9(1), pages 1-46, June.
    10. Pierre-Jean Benghozi & Thierry Rayna & Elisa Salvador & Ludmila Striukova, 2017. "“Editorial” of the "Special Issue on: Leveraging Technological Change: The Role of Business Models and Ecosystems”," Post-Print hal-02537215, HAL.

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