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« Attrape-moi si tu peux » : Consommateurs ordinaires et rôle de la matérialité dans la pérennisation d'une pratique illégale de consommation

Author

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  • Alix Poels

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12, UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

Abstract

Comment certaines pratiques illégales peuvent-elles se pérenniser ? La littérature en comportement du consommateur s'est jusqu'ici principalement intéressée aux processus d'intégration des pratiques de consommation marginales, illégitimes ou illicites. La question de la pérennisation de ces pratiques, de leur maintien dans le temps voir de leur permanence reste en revanche peu étudiée. Ce travail de recherche mobilise une approche néo institutionnelle en vue de comprendre comment une pratique illégale de consommation peut se pérenniser via un travail institutionnel mené par des consommateurs ordinaires ; il vise, de façon plus spécifique, à comprendre le rôle que tient la matérialité dans ce travail de maintien d'une pratique. Au terme d'une analyse compréhensive de la pratique du téléchargement illégal en France de 2008 à 2013 mobilisant des entretiens semi-directifs et des données secondaires, nous montrons comment des artefacts habilitants modèlent la pratique de téléchargement illégal et façonnent la consommation de contenus piratés. Plus précisément, nos résultats montrent que les artefacts technologiques permettent de déconnecter sanction et pratique illégale, rendant par là possible l'institutionnalisation de la pratique. Cette recherche permet, par effet miroir, de comprendre le rôle de la matérialité dans la déstabilisation d'un ordre institutionnel existant et identifie un certain nombre de pistes d'évolution quant à la construction de l'offre légale de contenus culturels dématérialisés.

Suggested Citation

  • Alix Poels, 2016. "« Attrape-moi si tu peux » : Consommateurs ordinaires et rôle de la matérialité dans la pérennisation d'une pratique illégale de consommation," Post-Print hal-01385127, HAL.
    • Handle: RePEc:hal:journl:hal-01385127
    Note: View the original document on HAL open archive server: https://hal.science/hal-01385127
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    References listed on IDEAS

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    Keywords

    Pratiques illégales; matérialité;

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