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Legitimation in practice: A new digital publishing business model

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  • Laïfi, Amira
  • Josserand, Emmanuel

Abstract

This research studies the legitimation practices at Cyberlibris, a company introducing the innovative business model of a digital library to the field of publishing. The objective is to better understand how innovative actors deploy proactive strategies in order to acquire the legitimacy which is vital to their success. We conducted a longitudinal investigation of the practices of legitimation with particular focus on the sequence of the process and the role played by the dimensions of legitimation at each stage. The results propose an integrative framework of legitimation strategies based on four dimensions: the nature of legitimacy, and three key aspects of practice, namely, the subject of legitimation, the context, and the target audience. The study also captures the iterative and non-linear nature of the bricolage that characterises legitimation in practice, thus furthering our understanding of how the process of legitimation unfolds. Finally, we provide an account of how digitalisation can lead to innovation in the creative industries.

Suggested Citation

  • Laïfi, Amira & Josserand, Emmanuel, 2016. "Legitimation in practice: A new digital publishing business model," Journal of Business Research, Elsevier, vol. 69(7), pages 2343-2352.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:7:p:2343-2352
    DOI: 10.1016/j.jbusres.2015.10.003
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    2. Ghobadian, Abby & Talavera, Irene & Bhattacharya, Arijit & Kumar, Vikas & Garza-Reyes, Jose Arturo & O'Regan, Nicholas, 2020. "Examining legitimatisation of additive manufacturing in the interplay between innovation, lean manufacturing and sustainability," International Journal of Production Economics, Elsevier, vol. 219(C), pages 457-468.
    3. Amira Laifi & Yabo Octave Niamié & Olivier Germain, 2023. "The Ignored Legitimation Paradox of Northern Technology-based New Ventures Encountering Southern Contexts: Case Study of a French e-Books Company," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 32(2_suppl), pages 159-183, November.
    4. Valérie François & Pascal Philippart, 2019. "A university spin-off launch failure: explanation by the legitimation process," The Journal of Technology Transfer, Springer, vol. 44(4), pages 1188-1215, August.
    5. Baumber, Alex & Scerri, Moira & Schweinsberg, Stephen, 2019. "A social licence for the sharing economy," Technological Forecasting and Social Change, Elsevier, vol. 146(C), pages 12-23.
    6. Alexiou, Kostas & Wiggins, Jennifer & Fourkan, Md, 2024. "Legitimate incongruity: Strategic positioning within hybrid categories," Journal of Business Venturing, Elsevier, vol. 39(4).
    7. Tachia Chin & Francesco Caputo & Yi Shi & Mario Calabrese & Chiraz Aouina‐Mejri & Armando Papa, 2022. "Depicting the role of cross‐cultural legitimacy for responsible innovation in Asian‐Pacific business models: A dialectical systems view of Yin‐Yang harmony," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(6), pages 2083-2093, November.
    8. Dwivedi, Abhishek & Pawsey, Nicholas, 2023. "Examining the drivers of marketing innovation in SMEs," Journal of Business Research, Elsevier, vol. 155(PB).
    9. Tahrir Jaber & Elin M. Oftedal, 2020. "Legitimacy for Sustainability: A Case of A Strategy Change for An Oil and Gas Company," Sustainability, MDPI, vol. 12(2), pages 1-19, January.
    10. Ancillai, Chiara & Sabatini, Andrea & Gatti, Marco & Perna, Andrea, 2023. "Digital technology and business model innovation: A systematic literature review and future research agenda," Technological Forecasting and Social Change, Elsevier, vol. 188(C).
    11. Gómez, Jaime & Krammer, Sorin M.S. & Pérez-Aradros, Beatriz & Salazar, Idana, 2024. "Resilience to the pandemic: The role of female management, multi-unit structure, and business model innovation," Journal of Business Research, Elsevier, vol. 172(C).
    12. Mauro Cavallone & Daniela Andreini & Giuseppe Pedeliento & Francesca Magno, 2018. "Legitimizing the contribution of marketing to firms? success: An exploratory investigation of marketing professionals," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(2), pages 15-36.
    13. Adiloğlu-Yalçınkaya, Leyla & Besler, Senem, 2021. "Institutional factors influencing business models: The case of Turkish Airlines," Journal of Air Transport Management, Elsevier, vol. 91(C).
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