IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/110097.html
   My bibliography  Save this paper

Role of Client Relationship Marketing in the Banking Sector of Pakistan

Author

Listed:
  • Mohsin, Ali
  • Karim, Emadul

Abstract

This Study aims to determine the Role of Client Relationship Marketing in the Banking Sector of Pakistan. In today world the only organization that can compete in the Market if they rely on Relationship Marketing through which they can have better understanding of the Customer. Relationship Marketing helps the organization to understand the needs, wants and demands of the Customer and try to fulfill each demand of the Customer. Through Relationship Marketing the level of Customer satisfaction is increase and organization easily gain the Customer Loyalty. Organization has the upper edge on their competitor if they successfully implement the strategies of the Relationship Marketing. A proper implementation of the Client Relationship Marketing leads to achieve a higher level of performance. Relationship Marketing helps the organization to especially focus on the Customer thus improve the overall performance. The Sample Derived from the population for this study comprised of 325 respondents pertaining to the Retail Banking of Pakistan. The Close-Ended questionnaire was used to collect data from the respondents such as Bankers and Customers. Client relationship Marketing have a significant impact on the service quality which helps us to achieve customer trust and customer satisfaction. Once the organization win the Customer Trust and satisfied their customer through the level of Service Quality thus, we can achieve the Customer Loyalty. Therefore, it is recommended that organization can understand the importance of the Client Relationship Marketing and implement this to increase the Organization Performance by achieving the Customer Loyalty.

Suggested Citation

  • Mohsin, Ali & Karim, Emadul, 2020. "Role of Client Relationship Marketing in the Banking Sector of Pakistan," MPRA Paper 110097, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:110097
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/110097/1/MPRA_paper_110024.pdf
    File Function: original version
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Hans Ruediger Kaufmann & Mohammad Fateh Ali Khan Panni & Yianna Orphanidou, 2012. "Factors Affecting Consumers’ Green Purchasing Behavior: An Integrated Conceptual Framework," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(31), pages 50-69, February.
    2. Ghazali, Ezlika & Soon, Pat Chen & Mutum, Dilip S. & Nguyen, Bang, 2017. "Health and cosmetics: Investigating consumers’ values for buying organic personal care products," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 154-163.
    3. Park, C Whan & Mothersbaugh, David L & Feick, Lawrence, 1994. "Consumer Knowledge Assessment," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(1), pages 71-82, June.
    4. Yifeng Lin & Shaohua Yang & Haniruzila Hanifah & Qaisar Iqbal, 2018. "An Exploratory Study of Consumer Attitudes toward Green Cosmetics in the UK Market," Administrative Sciences, MDPI, vol. 8(4), pages 1-14, November.
    5. Gracia, Azucena & de Magistris, Tiziana, 2008. "The demand for organic foods in the South of Italy: A discrete choice model," Food Policy, Elsevier, vol. 33(5), pages 386-396, October.
    6. Alvi, Mohsin, 2016. "A Manual for Selecting Sampling Techniques in Research," MPRA Paper 70218, University Library of Munich, Germany.
    7. Newsom, Jason T. & McFarland, Bentson H. & Kaplan, Mark S. & Huguet, Nathalie & Zani, Brigid, 2005. "The health consciousness myth: implications of the near independence of major health behaviors in the North American population," Social Science & Medicine, Elsevier, vol. 60(2), pages 433-437, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Shakeel, Sabahat & Karim, Emadul, 2019. "Consumer Buying Behavior: Organic Cosmetics versus Non-Organic Cosmetics," MPRA Paper 110098, University Library of Munich, Germany.
    2. Shakeel, Sabahat & Karim, Emadul, 2019. "Consumer Buying Behavior: Organic Cosmetics versus Non-Organic Cosmetics," MPRA Paper 109973, University Library of Munich, Germany, revised 30 Sep 2021.
    3. Francesco Testa & Gaia Pretner & Roberta Iovino & Guia Bianchi & Sara Tessitore & Fabio Iraldo, 2021. "Drivers to green consumption: a systematic review," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(4), pages 4826-4880, April.
    4. Tan Pei Kian, 2021. "Consumer Purchase Intention for Organic Personal Care Product," GATR Journals jmmr283, Global Academy of Training and Research (GATR) Enterprise.
    5. Deepti Jog & Divya Singhal, 2024. "Greenwashing Understanding Among Indian Consumers and Its Impact on Their Green Consumption," Global Business Review, International Management Institute, vol. 25(2), pages 491-511, April.
    6. Velnampy.T & Achchuthan & S, 2016. "Green consumerism in Sri Lankan Perspective: An Application and Extension of Theory of Planned Behavior," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 6(5), pages 1-3.
    7. Ihil S. Baron, 2022. "Understanding the effect of cosmetics brand perception, halal label, and product composition on habitual buying behaviour through perceived price ," GATR Journals jmmr301, Global Academy of Training and Research (GATR) Enterprise.
    8. Matteo Migheli, 2021. "Green purchasing: the effect of parenthood and gender," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(7), pages 10576-10600, July.
    9. Ibolya Bravacz, 2013. "Results of Research about Consciousness of Foodstuff Consumers in Hungary," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 3(9), pages 1-7, July.
    10. Catherine Viot & Juliette Passebois-Ducros, 2010. "Wine brands or branded wines? The specificity of the French market in terms of the brand," Post-Print hal-01803728, HAL.
    11. Jessica Aschemann-Witzel & Stephan Zielke, 2017. "Can't Buy Me Green? A Review of Consumer Perceptions of and Behavior Toward the Price of Organic Food," Journal of Consumer Affairs, Wiley Blackwell, vol. 51(1), pages 211-251, March.
    12. Mohammad Rashed Hasan Polas & Ratul Kumar Saha & Mosab I. Tabash, 2022. "How does tourist perception lead to tourist hesitation? Empirical evidence from Bangladesh," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(3), pages 3659-3686, March.
    13. Mathieu Lambotte & Stephane De Cara & Valentin Bellassen, 2020. "Once a quality-food consumer, always a quality-food consumer? Consumption patterns of organic, label rouge, and geographical indications in French scanner data," Review of Agricultural, Food and Environmental Studies, INRA Department of Economics, vol. 101(1), pages 147-172.
    14. Yam B. Limbu & A. F. M. Jalal Ahamed, 2023. "What Influences Green Cosmetics Purchase Intention and Behavior? A Systematic Review and Future Research Agenda," Sustainability, MDPI, vol. 15(15), pages 1-15, August.
    15. Caputo, Vincenzina & Aprile, Maria Carmela & Nayga, Rodolfo M., Jr., 2011. "Consumers’ Valuation for European food quality labels: Importance of Label Information Provision," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114324, European Association of Agricultural Economists.
    16. Thanh Tung Ha & Thanh Chuong Nguyen & Sy Sua Tu & Minh Hieu Nguyen, 2023. "Investigation of Influential Factors of Intention to Adopt Electric Vehicles for Motorcyclists in Vietnam," Sustainability, MDPI, vol. 15(11), pages 1-16, May.
    17. Kwon, Kyoung-Nan & Lee, Jinkook, 2009. "The effects of reference point, knowledge, and risk propensity on the evaluation of financial products," Journal of Business Research, Elsevier, vol. 62(7), pages 719-725, July.
    18. Osman GULSEVEN & Michael WOHLGENANT, 2017. "What are the factors affecting the consumers' milk choices?," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 63(6), pages 271-282.
    19. Dacinia Crina Petrescu & Florina Bran & Carmen Valentina Radulescu & Ruxandra Malina Petrescu-Mag, 2020. "Green Procurement through Forest Stewardship Council (FSC) Certification in the Private Sector. Perceptions and Willingness to Buy of Private Companies from Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(53), pages 1-42, February.
    20. Carola Grebitus & Jerome Dumortier, 2016. "Effects of Values and Personality on Demand for Organic Produce," Agribusiness, John Wiley & Sons, Ltd., vol. 32(2), pages 189-202, April.

    More about this item

    Keywords

    Relationship Marketing; Service Quality; Customer Satisfaction; Customer Trust and Customer Loyalty.;
    All these keywords.

    JEL classification:

    • G2 - Financial Economics - - Financial Institutions and Services
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:110097. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joachim Winter (email available below). General contact details of provider: https://edirc.repec.org/data/vfmunde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.